Latest Stories

• Feel the Pulse: Yahoo DSP Study Reveals Insights into the Minds of Singapore Marketers

  2 weeks ago News

  

  The Yahoo Singapore Digital Marketers Pulse study, conducted in collaboration with global market research company Milieu Insight, revealed today (November 8th, 2024) compelling insights into the challenges, opportunities, and motivators shaping Singapore’s marketing landscape now and through 2025.  Unveiled at Yahoo’s [...]

• US Election Special: Jason Kint on How Trump’s Win Could Affect Ad Tech 

  2 weeks ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Jason Kint, CEO of Digital Content Next, to discuss how Donald Trump’s victory in the 2024 US election could affect the ad tech landscape.  Jason expands on:  Where [...]

• The Wires 2024: Celebrating Another Remarkable Year of Ad Tech 

  2 weeks ago News

  

  Last night, the industry came together for ExchangeWire’s eighth annual The Wires awards ceremony.  We celebrated the accomplishments of both individuals and companies in ad tech through a total of 27 awards, recognising those leaving their mark on the industry and [...]

• The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles 

  2 weeks ago News

  

  This week on The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles; Google Introduces Curation Capability; Today’s MadTech Daily  Following the release of AA/WARC’s latest Expenditure Report last week which revealed that ad spend had [...]

• UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot 

  2 weeks ago News

  

  News in brief: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot  UK Festive Season Ad Spend Expected to Hit £10.5bn  UK advertisers are expected to spend £10.5bn during [...]

• L’Oréal’s Rafael Aquino on Improving Trust in Data Ownership, Transparency and Safety 

  2 weeks ago News

  

  In this opinion piece, Rafael Aquino, head of ad tech and media activation at L’Oréal, discusses how advertisers can improve trust in data ownership, transparency and safety. He looks at cases for both traditional and new privacy-first solutions, investigating how [...]

• TeqBlaze Launches an SPO Toolkit - New Solution for  Supply Chain Optimisation 

  2 weeks ago News

  

  TeqBlaze, an expert in programmatic solutions development since 2014, announced the launch of the SPO Toolkit—a supply path analyser designed to enhance transparency, efficiency, and performance within the ad supply chain. This new tool empowers ad tech companies to make [...]

• Content Ignite is Now a Google Certified Publishing Partner

  2 weeks ago News

  

  Content Ignite, the publisher-first advertising technology and monetisation platform, is delighted to announce its certification as a Google Certified Publishing Partner (GCPP). The GCPP certification required an extensive multi-step evaluation, emphasising Content Ignite's commitment to exceptional service, company growth, and surpassing [...]

• Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory

  2 weeks ago News

  

  Audigent, the leading data activation, curation, and identity platform, announced that it has been selected to serve as an initial launch partner for Google Ad Manager’s curation feature.  This new capability from Google’s SSP provides advertisers with a powerful tool to [...]

• Ford estrena su nueva campaña digital dirigida a 'Thrivers' para el lanzamiento de su Explorer 100% eléctrico

  2 weeks ago News

  

  Ford España ha lanzado su nueva campaña de video digital en formato in-feed para el lanzamiento del Explorer 100% eléctrico. De la mano de su agencia Mindshare y de Invibes Advertising (Invibes), líder en innovación publicitaria digital, Ford estrena en [...]