Latest Stories
HBAgency Partners in EU Project to Drive Innovation & Security in Ad Tech
HBAgency, an independent ad tech company specialising in programmatic advertising, is participating in AppTake, a major initiative supported by the European Cybersecurity Competence Centre and funded by the European Union. It is designed to test and implement innovative digital solutions. [...]
OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI
News in brief: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI OOH Revenue Grows 7.7% Out of home (OOH) revenue for 2024 saw growth of 7.7% year-on-year, achieving its highest ever [...]
Tripadvisor’s Eoin McGregor on Targeted Travel: A World of Opportunities for Advertisers
On this MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Eoin McGregor, global head of Tripadvisor Ad Express, to discuss the opportunities for advertisers within the travel industry. They examine the array [...]
The Stack: This Week in the World of Video
The Stack: This Week in the World of Video; Today’s MadTech Daily A lot has been going on in the video space recently. YouTube announced that it's now receiving more views from TV devices than mobile. Impressively, consumers are watching over [...]
Zefr Expands Pre-Impression Content Avoidance for Meta Feed and Reels, Now Globally Available
Today (13th February, 2025), Zefr announced the expansion of its pre-impression content avoidance controls on Meta, which allows advertisers to refine their content adjacencies while maintaining scale across their Meta activities, with full transparency into where their ads were served. [...]
Equativ Expands to Japan, Bolstering its Global Footprint
Introducing its end-to-end ad platform to empower Japanese advertisers with innovative solutions, expanded reach, and premium creative opportunities on the open web. Equativ has expanded its global operations into Japan, the world’s fourth-largest digital ad spend market, marking a significant milestone [...]
Axeptio annonce l'acquisition d'AdOpt pour accélérer son développement à l'international
Après le succès de l’ouverture de sa filiale canadienne, Axeptio, leader des plateformes de gestion du consentement (CMP), accélère son déploiement à l’international avec l’acquisition d’AdOpt, acteur majeur du marché brésilien. Loin d’être une simple implantation, cette alliance avec AdOpt [...]
Azerion’s Hawk Promotes Irini Michail to Lead New Programmatic ‘Centre of Excellence’
Digital advertising platform Azerion has created a new programmatic team to enhance the support it provides to customers using its technology stack, with a primary focus being its demand-side platform (DSP) Hawk. The Azerion UK initiative is headed up by Irini [...]
Axeptio Acquires AdOpt to Strengthen Global Expansion
Following the successful launch of its Canadian subsidiary, Axeptio, a leading European Consent Management Platform (CMP), is accelerating its global expansion with the acquisition of AdOpt, Brazil’s leading consent management provider. More than mere expansion, this acquisition represents a deep [...]
Mission Precision: It’s Not Just Who, But When and Where That Matters
Chris Keenan, managing partner, global solution design & development at GroupM, looks at the importance of micro-moments, and how they can help brands speak directly to consumers… We all know what it’s like when we receive a poorly-timed ad: an eye-roll [...]
Popular Tradertalks
Latest Posts
-
"AI-Driven SPO is Reshaping Programmatic Efficiency": Interview with Amir Sharer, CEO of BRAVE -
Digest: Streaming Soars as Linear Dips -
The Stack: Streaming TV On a Roll? -
What Will Define the Future of Publishing? -
“Publishers must double down on privacy-first identity solutions.” Tamir Shub of IntentIQ
Follow ExchangeWire