Latest Stories

• Invibes Unveils the Future of Ad Impact with GenAI Hyper-Personalisation

  2 weeks ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, is revolutionising digital advertising with GenAI Hyper-Personalisation—leveraging advanced large language models (LLMs) and exclusive in-feed formats to drive unmatched engagement, brand impact, and business outcomes. This next-generation solution empowers brands to [...]

• Brand Safety in the AI Age

  2 weeks ago News

  

  In the first of an article series examining key findings in the most-recent edition of the ExchangeWire Media Pulse, research lead Mat Broughton examines the current state of brand safety, and the potential role AI will play in its future [...]

• Werbeplattform gegen Signalverlust: Ad-Tech-Spezialist Ogury launcht Ogury One

  2 weeks ago News

  

  Ogury, der führende Anbieter für Personified Advertising, gibt heute den Start seiner neuen Kundenplattform bekannt. Ogury One wurde für Marken und Agenturen entwickelt und ermöglicht es Nutzenden, die Personified-Advertising-Technologie des AdTech-Spezialisten vollumfänglich zu nutzen. Die Werbebranche sieht sich zunehmend davon herausgefordert, [...]

• Ogury lancia Ogury One: una nuova piattaforma pubblicitaria per affrontare la perdita di segnale

  2 weeks ago News

  

  Ogury, leader nelle soluzioni di advertising basate sulla privacy e alimentate da dati esclusivi e membro di IAB Italia, annuncia il lancio di Ogury One, la nuova piattaforma progettata per brand e centri media che consente di sfruttare appieno la [...]

• Ogury lanza Ogury One, una nueva plataforma publicitaria para abordar la pérdida de señales

  2 weeks ago News

  

  Ogury, líder en soluciones publicitarias impulsadas por datos exclusivos y basadas en la privacidad, ha anunciado hoy el lanzamiento de su nueva plataforma orientada al cliente. Diseñada para marcas y agencias, Ogury One permite a los usuarios aprovechar al máximo [...]

• Captivate and VIOOH Partner to Expand Digital Out-of-Home Ads in Premium North American Properties

  2 weeks ago News

  

  Captivate, North America’s leading digital out-of-home (DOOH) video network, today (April 8th, 2025) announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada. VIOOH, with its advanced technology platform and global footprint, [...]

• Ogury lance Ogury One, une nouvelle plateforme publicitaire qui solutionne la disparition des identifiants

  2 weeks ago News

  

  Ogury, le leader des solutions publicitaires basées sur une donnée exclusive et respectueuse de la vie privée, annonce aujourd’hui le lancement d’Ogury One, une nouvelle plateforme publicitaire à destination des marques et des agences, qui leur permet d’activer en toute [...]

• New IAB Europe Study Reveals Consumer Views on Personalised Ads, Privacy, and Free Online Services

  2 weeks ago News

  

  A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh insights into how European consumers perceive online advertising, data privacy, and the trade-offs that sustain free digital services.  As debates around privacy regulation and the future of [...]

• Opti Digital Launches the Fifth Edition of the Green Challenge to Support Reforestation in Bolivia

  2 weeks ago News

  

  As part of its Corporate Social Responsibility (CSR) commitment, Opti Digital, a premium monetisation platform, is proud to announce the fifth edition of the Opti Digital Green Challenge, an annual eco-friendly sports event that brings together stakeholders from the online [...]

• Ogury Launches Ogury One, A New Advertising Platform to Address Signal Loss

  2 weeks ago News

  

  Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (April 8th, 2025) announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One empowers users to fully leverage its Personified [...]