Latest Stories

• Amplified Intelligence & Spotify Collaborate to Measure Consumer Attention Across Advertising

  6 months ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, and Spotify, have today (August 6th, 2024) shared findings from their research focused on determining attention benchmarks and norms across Spotify, and other similar platforms that brands lean into for [...]

• Taboola Integrates DoubleVerify's Authentic Marketplace Solution

  6 months ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (August 6th, 2024) announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. Since 2021, [...]

• Google IS a Monopoly: What's Next?

  6 months ago News

  

  The verdict is in, and in one of the most significant legal battles in recent years, Google has officially been deemed to be a search monopoly. This landmark ruling, brought by the U.S. Department of Justice (DoJ), alongside several states, judged [...]

• Taboola Data Reveals - Brits More Interested in US Election Than Their Own

  6 months ago News

  

  The UK may have had its first change of ruling party in 14 years, but it appears Brits are far more engaged in the race for the White House. Readership trend data from Taboola reveals Brits were more than four [...]

• Building Bridges at AdTech Connect 

  6 months ago News

  

  Panellists at the launch of AdTech Connect, an initiative for those starting out in ad tech sponsored by Index Exchange and ExchangeWire, reveal their secrets to building out a solid industry network, being a good mentee/mentor, and keeping up with [...]

• Cedara Launches Out-of-Home (OOH) Measurement Tool for Industry Emissions Transparency

  6 months ago News

  

  Cedara, the Carbon Intelligence Platform, today (August 6th, 2024) announces the launch of its groundbreaking out-of-home (OOH) measurement tool, setting a new industry standard in sustainability and carbon emissions transparency. This innovative product is the first to measure traditional and [...]

• Google Loses Huge Antitrust Case; John Lewis Launches Retail Media Platform; Temu Enters Thailand 

  6 months ago News

  

  On today’s news digest: Judge Rules Against Google's 'monopolistic' practices; John Lewis Launches Retail Media Platform; Temu Enters Thailand  Google has lost its recent antitrust case against the DoJ. Ruling against Google over issues regarding payments for exclusive contracts to provide [...]

• Mass Media Outdoor to Rapidly Expand Digital Roadside Portfolio

  6 months ago News

  

  Today (August 6th, 2024) Mass Media Outdoor Limited is excited to announce the rapid expansion of its digital roadside portfolio which will see existing bus shelters digitised and digital freestanding units installed across the South East. This significant development marks [...]

• Podcasts: Play or Skip for Media Buyers?  

  6 months ago News

  

  Podcasts provide advertisers with a wealth of opportunities, so why are media buyers holding back? We recap the benefits for brands and advertisers, as well as exploring what’s stopping media buyers from pressing play on the opportunity on a larger [...]

• Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding 

  6 months ago News

  

  On today’s news digest: Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding  Ad tech acquisitions continue in full swing, with Reddit swiping up Memorable AI to help it improve its ad performance. Launched in 2021, [...]