Latest Stories

• The ICO Direct Marketing Code – Yes, it Applies to You!

  5 years ago News

  

  Senior vice president of Merkle's Data Solution in EMEA, Nick McCarthy (pictured below) writes exclusively for ExchangeWire about why businesses should not hesitate to embrace the newest version of the ICO Direct Marketing Code. Early March may feel like a different [...]

• InfoSum Announces Industry Luminary Brian Lesser as Board Member

  5 years ago News

  

  InfoSum announced today [29 April 2020] that media and advertising luminary Brian Lesser has been appointed to its board of directors. Brian has previously held leadership positions at Xaxis, AppNexus, GroupM and was most recently founding CEO at Xandr, AT&T’s [...]

• Google Ad Spend Stabilises After COVID Shock; Omnicom Prepares for Impact of Virus

  5 years ago News

  

  In today's ExchangeWire news digest: Google's ad sales stabilise after experiencing a fall amid the Coronavirus pandemic; Omnicom announces that it expects the outbreak to have a dramatic impact on its performance for the rest of 2020; and Facebook announces [...]

• IPA Publishes 2019 IPA Agency Census

  5 years ago News

  

  The IPA has today [29 April 2020] published its annual Agency Census detailing a breakdown of the make-up of agencies within IPA membership in 2019. Overall numbers reveal that, at the time of data collection, the employed base in IPA member [...]

• IAS and Amino Payments Partner to Bridge Programmatic Transparency Gap

  5 years ago News

  

  Integral Ad Science (IAS) today [29 April 2020] announced Total Visibility, an industry-leading partnership with Amino Payments, to offer the first solution in programmatic buying showing advertisers the true cost of qualified media. Total Visibility gives advertisers both impression-level financial [...]

• Ogury Launches Interactive Ad Format Video Chooser

  5 years ago News

  Ogury, the creator of the first advertising engine driven by user choice, today [28 April 2020] announced the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most [...]

• Sojern Reveals Further Insights on COVID-19's Impact on Travel

  5 years ago News

  

  Travel digital marketing firm Sojern has launched a new blog series focusing on the impact of the Coronavirus on global travel. Using real-time traveller audiences and insight into global travel demand, the company aims to inform marketers and help them prepare [...]

• News Corp Australia Partners with Flybuys; US Local Media Advertising Down 3.6%

  5 years ago News

  

  In today's ExchangeWire new's digest: News Corp Australia partners with customer loyalty platform Flybuys to bolster its audience segments; US local media advertising is expected to fall by 3.6% as Coronavirus keeps live sports on hold; and Pixep could become [...]

• Microsoft to Invest in Paytm; UK Visits to Pirate Movie Websites Rise

  5 years ago News

  

  In today's ExchangeWire news digest: Microsoft reportedly looks to invest in Paytm; traffic to pirate film sites rises by almost 60% in the UK; and Publicis Groupe has appointed Justin Billingsley as its new global chief marketing officer.   Microsoft reportedly seeks [...]

• Anzu.io and Nielsen Team to Bring Advanced Brand Lift Measurement to In-Game Advertising

  5 years ago News

  

  Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity, which will bring advanced advertising effectiveness measurement, optimisation, and real-time brand-specific metrics to in-game ad campaigns, driving a new wave of investment in video game advertising. Through collaboration [...]