Latest Stories

• Channel Factory Selected to Join YouTube Measurement Programme

  5 years ago News

  

  Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, today announced that the company has joined the YouTube measurement programme as a brand suitability and contextual targeting partner. The YouTube Measurement Programme (YTMP) [...]

• Integral Ad Science Selected for YouTube Measurement Partner Program

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, yesterday [20th April] announced its selection for the YouTube Measurement Partner Program (YTMP), building on the company’s growing partnership with Google. The YTMP program was created to offer advertisers [...]

• Australia Forces Google and Facebook to Ad Share Revenue; Snapdeal and Hungama Team Up

  5 years ago News

  

  In today's ExchangeWire news digest: the Australian government forces Google and Facebook to share their ad revenue with local media firms; e-commerce service Snapdeal teams up with Hungama Digital Media to offer a streaming service to its users; and the [...]

• Amazon to Slice Affiliate Commission Rates; Beachfront and Amobee Team-up for VOD

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Amazon plans to cut affiliate commission rates; Beachfront Media and Amobee join forces to bring VOD into programmatic; Beeswax [...]

• The ExchangeWire Team on SMB & DTC Marketing, Esports, and Tech for Good

  5 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's own Ciaran O'Kane, Rachel Smith, and Lindsay Rowntree discuss the latest news in ad tech and martech. On this week’s episode: – AdExchanger wrote last week about Facebook launching a $100million USD grant [...]

• IAB Europe Launches Digital Advertising Effectiveness Measurement Framework

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today announced the launch of its new Digital Advertising Effectiveness Measurement Framework. The first version of this Framework provides a set of harmonised definitions, measures and [...]

• UK and US Content Consumption and Consumer Sentiment Amid COVID-19

  5 years ago News

  

  Channel Factory surveyed over 500 UK-based and over 1,000 US-based consumers to find out how the coronavirus is impacting their content consumption. The study uncovered that stay-at-home consumers on both sides of the pond flock to YouTube to cheer them [...]

• Marketers Need to Invest in Detailed Geo Targeting Now

  5 years ago News

  

  Oren Netzer (pictured below), co-founder and CEO, cClearly, writes exclusively for ExchangeWire about the benefits of geo targeting and why marketers should make it part of their arsenal now. Geo targeting is the most under-utilised targeting element available to marketers today, [...]

• Mobile Ad Spend Wavers as Coronavirus Persists; WorldGaze Sets to Boost AI Context

  5 years ago News

  

  In today's EchangeWire news digest: Pixalate report reveals how Coronavirus has impacted mobile ad spend; new software WorldGaze promises to optimise context awareness for on-device AI; and Carousell unveils a new initiative to assist non-profits that are helping the most [...]

• Zeotap Launches CIP and Welcomes Salesforce Veteran as New Global CRO

  5 years ago News

  

  Today [15h April], Zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries. According [...]