Latest Stories

• Consumers Go to YouTube for Uplifting Content During COVID-19

  5 years ago News

  

  Channel Factory, a global technology platform that maximises both performance efficiency and brand suitability for advertisers on YouTube, today [15th April] announced the results of a new survey that shows that people are flocking to YouTube for uplifting and mood [...]

• Publishers: Collect Data Safely; Trade it Mindfully: Babs Kehinde, Pubmatic

  5 years ago News

  

  Babs Kehinde (pictured below), Senior Director, Publisher Development, PubMatic, writes exclusively for ExchangeWire about the value of data, and the responsibility of publishers to safeguard it. Consumers have always ruled in the world of marketing. They are the gatekeepers of the [...]

• Bridging the Gap between Print and Digital: Q&A with Maria Hedengren, Readly

  5 years ago News

  

  Maria Hedengren (pictured below), CEO of digital magazine firm Readly, writes exclusively for ExchangeWire about moving print publications to the digital sphere, capturing audiences, and publishing in the age of Coronavirus.   1. Some see digitisation as a threat to traditional print [...]

• Beeswax Acquires MediaGamma; Buzzfeed to Leave German Market

  5 years ago News

  

  In today's ExchangeWire news digest: Beeswax acquires ad tech start up MediaGamma as it focuses on building its programmatic offering; Buzzfeed puts its German offices up for sale; and FreeWheel gets set to release its unified programmatic platform. Beeswax acquires MediaGamma [...]

• Ogury Launches Mobile Campaign to Encourage Users to Keep Their Smartphones Clean

  5 years ago News

  Ogury, the creator of the first advertising engine driven by user choice, today [14 April] launches its "Wash Your Phone" mobile campaign encouraging mobile phone users to regularly clean their devices, eventually aiming to raise funds for those affected by [...]

• Tapad and MediaJel Partner to Enable Digital Advertising Efficiencies Across Devices

  5 years ago News

  

  Tapad, a global leader in digital identity resolution, has partnered with MediaJel, a leading provider of advertising and marketing solutions for regulated markets. The partnership will enhance MediaJel's current offering, enabling brands to further improve their digital marketing campaigns, and thereby, [...]

• Why The Vertical Ad Network Will Win The Decade

  5 years ago News

  

  The term ‘ad network’ surfaces a lot of ill-feeling when discussed at conferences or in the trade press - its reputation has been besmirched by consistent bad behaviour over two decades. Programmatic ad tech vendors built market share in the [...]

• 60% of Content Containing COVID-Related Keywords Is Brand Safe

  5 years ago News

  GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, today [14 April] released data indicating that a majority of online content containing keywords related to the ongoing novel coronavirus pandemic is actually safe for brand advertising. [...]

• WeChat Limits Third-Party App Access; US Q2 Search Ad Spend Could Drop by 29%

  5 years ago News

  

  In today's ExchangeWire new's digest: WeChat limits third-party app access to user data; US search ad spend could fall by 29% in Q2; and Beachfront Digital and Amobee partner to integrate video-on-demand into programmatic. WeChat limits third-party app access to user [...]

• PubNative Launches Programmatic VR Advertising

  5 years ago News

  

  Mobile publisher platform and programmatic ad exchange PubNative announces that it is expanding its offering with ads in gaming and VR environments, partnering with in-game monetisation platform Admix. Virtual reality has become increasingly popular over the past few years, pushed by [...]