Latest Stories

• How Brands are Paying to Risk Their Own Safety in Lockdown Piracy Boom

  5 years ago News

  

  CEO of White Bullet Solutions, Peter Szyszko (pictured below), writes exclusively for ExchangeWire about how the increased streaming has lead to a rise in piracy, and explains why brands must remain vigilant. As the world gets used to living behind closed [...]

• Disney+ Global Subscriptions Balloon to 50 Million; CNN Acquires Canopy

  5 years ago News

  

  In today's ExchangeWire news digest: global subscriptions to Disney's new streaming service soar to 50 million; news broadcaster CNN acquires content personalisation start-up Canopy as part of "NewsCo"; and HT&E buys 11 million shares in fellow media company Ooh Media.   Disney+ [...]

• Unruly Finds UK Consumers Want Ads to Make Them Feel More Informed

  5 years ago News

  

  A study by video ad tech company Unruly reveals COVID-19 is reshaping consumer content consumption, spending habits and advertising preferences; only 5% think brands should pause their advertising; and 35% want ads to make them feel warm or happy. "Keep on [...]

• PubNative Tests CTV Solution AdCast to Reach Users in a Highly Engaged Setting

  5 years ago News

  

  PubNative, a leading mobile monetisation platform and programmatic ad exchange, is expanding its product lineup with connected TV solution AdCast. The advanced product allows in-app ads to be streamed to a TV screen and is tailored to mobile-first publishers and [...]

• IAS Reveals Key Insights from Coronavirus Ad Adjaceny Study

  5 years ago News

  

  Integral Ad Science (IAS) ran a rapid response online survey to determine consumer perceptions concerning coronavirus content. This insight provides context for marketers looking to understand if and how consumers are changing their online content consumption habits, and what brands [...]

• Spikes Asia 2020 Cancelled; The Drum Announces Rose Awards 2020 Finalists

  5 years ago News

  

  In today's ExchangeWire news digest: Spikes Asia announces it's cancelling this year's festival as Coronavirus persists; The Drum announces the nominees for its 2020 Rose Awards; and an IAS survey finds that online content consumption is changing amidst the pandemic. Spikes [...]

• Nano Interactive Announces Funding for Global Expansion of Intent Targeting Platform

  5 years ago News

  

  European leaders in intent targeting Nano Interactive Group Limited (“Nano”) have announced new funding of £5.5m to further boost their privacy friendly targeting platform. Nano received £5.5m in capital investment from Maven Capital Partners, Clydesdale and Yorkshire Bank and existing [...]

• Intention and Precision to Reach Audiences: Q&A With Jed Hartman, Channel Factory

  5 years ago News

  

  Chief commercial & strategy officer at Channel Factory, Jed Hartman (pictured below), speaks exclusively to ExchangeWire about GroupM's recent Consumer Trust in Digital Marketing survey, emerging ad platforms, and advertising in the age of Corona. GroupM’s survey found that most consumers [...]

• Chemistry with Kindness: How Virtual Pitches Could Fix Pitching

  5 years ago News

  

  CEO of Brand Champions, Fiona Wylie (pictured below) writes exclusively for ExchangeWire about how virtual pitching could provide a viable solution for marketers and advertisers in a corona-addled world. Pitches never have been perfect. In 2018, research found that 61% of [...]

• Google Reverses Cookie Changes; Australian OOH Revenue Down 2.6%

  5 years ago News

  

  In today's ExchangeWire news digest: Google announces its plans to temporarily suspend and reverse its changes to cookies; Australian OOH revenue down almost 2.6% compared to Q1 2019; and location platform Foursquare merges with location-based marketing tool Factual. Google temporarily reverses [...]