Latest Stories

• COVID-19 Sees Publisher Revenue Guarantees Falter; Google Unflinching in Cookie Termination Plan

  5 years ago News

  

  In today's ExchangeWire news digest: COVID-19's impact on the economy sees revenue guarantees to advertisers fall; Google has made clear that it won't postpone killing off third-party cookies; and ANA announces a new Coronavirus Coalition to help marketers deal with [...]

• Advertising Vs Coronavirus: Part Two - The Service Layer

  5 years ago News

  

  In the second of a series covering the effect of the ongoing coronavirus outbreak, ExchangeWire speaks to industry experts to learn how their businesses and clients are coping with the crisis and their predictions during this time of uncertainty. Keyword competition [...]

• Safari Blocks Third-Party Cookies; Contextual Ads "More Engaging"

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Blocking third-party cookies becomes default on Safari; study finds contextual ads more engaging & memorable; OnAudience.com develops brand taxonomy; [...]

• Silverbullet's Umberto Torrielli on FoxCorp-Tubi; Coronavirus Ad Spend; and Safari

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Umberto Torrielli, chief strategy officer, Silverbullet, to discuss the latest news in ad tech and martech. On this week's episode: - In streaming wars news [...]

• PubMatic Infographic: Impact of Covid-19 on Global Ad Spend

  5 years ago News

  

  Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat. The impact varied greatly based on advertiser category; Travel, Sports and Science categories experienced the steepest ad spend declines, while [...]

• Global Marketing Executive Jamie Gutfreund Joins Anzu.io as Strategic Advisor

  5 years ago News

  

  Leading in-game advertising platform Anzu.io has announced the appointment of Jamie Gutfreund as a strategic advisor. Gutfreund is an accomplished global marketing executive with experience in technology, gaming, consumer products and entertainment, including roles with Microsoft, Expedia, talent agency Creative Artists [...]

• Study Finds Contextual Ads Are More Engaging & Memorable

  5 years ago News

  

  GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, today released new neuroscientific research findings that explain why contextual targeting is an effective digital advertising tactic. The findings come from a study GumGum conducted in partnership [...]

• Former Oracle Director Joins Silverbullet as SVP of Product

  5 years ago News

  

  Leader in data-smart marketing services, Silverbullet, today announces the strategic appointment of digital marketing expert Marco Godina, as senior vice president of product. Godina joins Silverbullet from cloud services giant Oracle, where he was director of data cloud client services, EMEA, [...]

• DoubleVerify Partners with Ad Council to Address COVID-19 Crisis

  5 years ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced a partnership with the Ad Council – in collaboration with the White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease [...]

• Blocking Third-Party Cookies Becomes Default on Safari; Roku Caught Up in New Ad Fraud Scandal

  5 years ago News

  

  In today's ExchangeWire news digest: Safari automatically blocks third-party cookies; Roku is caught up in another ad fraud scandal; and Ooh Media announces a USD$167m equity raising round. Blocking Third-Party Cookies Becomes Default on Safari Apple’s Safari has become the first mainstream [...]