Latest Stories

• Advertising Vs Coronavirus: Part One - Ad Tech

  5 years ago News

  

  In the first of a series covering the effect of the ongoing outbreak of the Covid-19 strain of coronavirus upon the advertising industry, ExchangeWire speaks to a variety of technology vendors and industry associations for their insight into how the [...]

• Tokyo 2020 Postponement a Blow to Advertisers; Rivals Join Forces for OOH in Singapore

  5 years ago News

  

  In today's edition of ExchangeWire Daily Digest: the decision to postpone the Summer Olympics in Tokyo is expected to have a major impact on advertisers; Moove Media and XCO team up to help advertisers in Singapore; and Facebook announces it's [...]

• HospitalityUnited.Club to Host Webinar to Discuss Covid-19 Business Strategies

  5 years ago News

  

  HospitalityUnited.Club, a consortium of travel technology companies, will be hosting a webinar to look at how businesses can respond to and recover from the ongoing COVID-19 outbreak and prepare for recovery. The webinar will bring together industry leaders to discuss [...]

• OnAudience.com Develops Brand Taxonomy

  5 years ago News

  

  OnAudience.com has announced the release of brand taxonomy. It includes over 270 high-quality brand segments divided into categories, such as Automotive or Electronics. Using OnAudience.com brand taxonomy, marketers can choose the right segment and reach out to, for example, over [...]

• Twitter Warns of Financial Struggles; Viu Partners with Singaporean and Thai Broadcasters

  5 years ago News

  

  In today’s edition of the ExchangeWire Daily Digest: Twitter warns of financial struggles; Viu partners with Singaporean and Thai broadcasters; and Ooh Media requests voluntary suspension.  Twitter warns of financial struggles Twitter warned its financial performance would fall short this quarter as [...]

• EMEA Travel Trends Around COVID-19

  5 years ago News

  

  In the latest of an analytical series, Sojern examines the impact of the ongoing outbreak of the Covid-19 coronavirus strain upon the global travel industry. With more than 345,767 confirmed cases and over 14,927 deaths from COVID-19 globally, we are undoubtedly [...]

• Silverbullet Group Supports Save The Children with Pro Bono Campaign

  5 years ago News

  

  Since the official announcement surrounding the coronavirus being confirmed as a pandemic by the World Health Organisation, the data-smart marketing experts Silverbullet Data Services Group support Save The Children during this moment of difficulty, to promote trusted information for those [...]

• GSG Acquires iGraal; ITV Cancels 2019 Dividend and Abandons Revenue Outlook

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GSG acquires iGraal; ITV cancels 2019 dividend and abandons revenue outlook; and Simpli.fi bolsters OTT and CTV offering.  GSG [...]

• Fox to Buy Tubi TV; S4 Capital Sees Strong Organic Growth

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Fox to buy Tubi TV; S4 Capital sees strong organic growth; AnyMind Group acquires POKKT Mobile Ads; PubMatic [...]

• Disney+ India Launch Postponed; eMarketer Lowers Global Ad Spend Forecast

  5 years ago News

  

  In today’s edition of the ExchangeWire Daily Digest: Disney+ India launch postponed; eMarketer lowers global ad spend forecast; and Netflix to reduce European video quality.  Disney+ India launch postponed  Disney said on Friday that it is postponing the launch of its eponymous [...]