Latest Stories

• AnyMind Group Acquires POKKT Mobile Ads

  5 years ago News

  

  AnyMind Group, a company in the marketing technology, entertainment technology and HR technology spaces, has today announced the full acquisition of India-based mobile video advertising platform, POKKT Mobile Ads (POKKT). POKKT was founded in 2012 in India, and expanded into Southeast [...]

• PubMatic Releases Audience Encore to Activate First-Party Data Programmatically

  5 years ago News

  

  Premium digital technology company PubMatic, today announced the launch of Audience Encore, a new solution that significantly changes the way publishers monetise audience data. PubMatic is the first SSP to allow publishers to activate both data and inventory across major [...]

• Fatherly Gets Scooped Up by Some Spider Studios; Lee Enterprises Completes Acquisition of Berkshire Hathaway Newspaper Operations

  5 years ago News

  

  In today’s edition of the ExchangeWire Daily Digest: Fatherly Gets Scooped Up by Some Spider Studios; Lee Enterprises completes acquisition of Berkshire Hathaway newspaper operations; and Adyoulike finds 20% decline in homepage targeting month-on-month. Fatherly Gets Scooped Up by Some Spider [...]

• Picnic Media Continues Rapid Expansion With Two Senior Hires

  5 years ago News

  

  Picnic Media, the user-first ad marketplace, moves into a new phase of expansion with the appointment of Manchester-based sales operation One Link Digital to bolster its presence outside London. One Link’s Peter Boler will lead Picnic's Regional Sales operations, while [...]

• When Digital Ads Go Rogue, and the Quest for Nuanced AI

  5 years ago News

  

  In this exclusive article written for ExchangeWire, Omar Amath, head of ad and data operations (pictured below), agenda21, highlights how third-party content verification platforms can assist in ensuring brand safety, while aiding publishers reclaim revenue lost to over-zealous block-listing. News stories [...]

• AdColony Receives TAG Certified Against Fraud Recertification for Third Year Running

  5 years ago News

  

  AdColony, the in-app marketplace for brands, announced today that the Trustworthy Accountability Group (TAG) has awarded it the Certified Against Fraud certification for 2020, its third consecutive certification. The certification reaffirms AdColony’s continued efforts to directly combat ad fraud and [...]

• Sue Hunt on the Olympics, Criteo, and Quibi

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Sue Hunt, independent advisory consultant, to discuss the latest news in ad tech and martech. On this week's episode: - As concerns over the outbreak [...]

• Changing Attitudes Towards Walled Gardens vs. Open Web; Record TAG Recertifications

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Changing attitudes towards walled gardens vs. open web; record TAG recertifications; Criteo announces new traffic generation solution; M&C [...]

• COVID-19: Insights on Travel Impact

  5 years ago News

  

  With more than 118,000 infected as of March 10th, COVID-19 is having and will continue to have a significant impact on many industries. The travel industry is no exception, and in fact, maybe the hardest hit. Sojern has analysed the [...]

• Primis Earns TAG Certified Against Fraud Seal for Third Year Running

  5 years ago News

  

  For the third year in a row, Primis, an industry leader in video discovery technology, has officially been awarded recertification of the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal [...]