Latest Stories

• Adelaide Strengthens Team with Claire Browne as New Head of Research

  7 months ago News

  

  Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional head of research. In her role, Browne will lead the strategic direction of Adelaide’s research initiatives and represent the company’s [...]

• MINT annuncia le novità di MINT Academy

  7 months ago News

  

  MINT, SaaS company internazionale leader nell’Advertising Resource Management (ARM), implementa l’offerta della sua divisione MINT Academy.  MINT Academy nasce con l’obiettivo di preparare i partecipanti al futuro dell’advertising digitale, utilizzando tecnologie moderne, sviluppando competenze strategiche e acquisendo conoscenze pratiche direttamente da [...]

• Ad Tech Investment & M&A: It's Back

  7 months ago News

  

  After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. After a steady drizzle of activity, a torrential downpour of consolidation poured upon the industry in June. In this article, ExchangeWire research lead [...]

• TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World’s Largest Marketing Research Institute

  7 months ago News

  

  On today’s news digest: TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World’s Largest Marketing Research Institute With the objective of helping UK businesses sell products in its app, TikTok has launched a “£1 [...]

• Esportal Partners with Brand Metrics to Become First Gaming Platform to Offer Brand Lift Measurement

  7 months ago News

  

  Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues [...]

• Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media Networks

  7 months ago News

  

  Kevel, the API-first ad-serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of AI and machine learning technologies that enable performance optimisation and drive relevancy, profitability, and revenue. Kai is available as part [...]

• Skydance and Paramount Sign Agreement; Cineworld Considers Closing Quarter of UK Cinemas; Apple Approves Epic Games Marketplace App 

  7 months ago News

  

  On today’s news digest: Skydance and Paramount Global Sign Definitive Agreement; Cineworld Considers Closing Quarter of UK Cinemas; Apple Approves Epic Games Marketplace App  Following months of talks, a definitive agreement has finally been reached between Skydance Media and Paramount Global. [...]

• VIOOH Announces New Board Chair Nick Parker, a Highly Regarded Figure of the OOH Industry

  7 months ago News

  

  Today (July 9th, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced that after five years of service as non-executive chair of VIOOH, Spencer Berwin – a former co-CEO of JCDecaux UK - will be stepping down [...]

• Q2 in Ad Tech: Cookie Can Kicked, AI Deals, and Giant Politicians

  7 months ago News

  

  In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q2 2024. What’s been making waves since April? Q2 2024 started with a bang, albeit one that we’d all expected to arrive [...]

• Global Ad Spend To Outpace Economic Growth; UK Election Ad Spend Figures; Streaming Giants Challenge New Canadian Legislation 

  7 months ago News

  

  On today’s news digest: Global Ad Spend To Outpace Economic Growth; UK Election Ad Spend Figures; Streaming Giants Challenge New Canadian Legislation   Worldwide ad spend is on track to outpace global economic growth this year, according to a mid-year forecast by [...]