Latest Stories

• Live Data Use in Digital Out-of-Home Campaigns: Q&A with Neil McKenney, DOOH.com

  6 years ago News

  

  The digital out-of-home (DOOH) market is one of the most rapidly growing sectors within advertising, with the global market predicted to be worth USD$11.33bn (£8.78bn) by 2023. However the market is poorly understood compared to ‘traditional’ forms of digital media, [...]

• In-Vehicle Advertising & Use of Varied Ad Formats: Q&A with Maude Menant, Waze

  6 years ago News

  

  In-vehicle advertising is an area which is due to accelerate growth in the DOOH (digital out-of-home) market, with a wide array of carpooling and navigation apps set to capitalise on this sector. Following her keynote speech at ATS Paris on [...]

• Triton Digital Expands Webcast Metrics Monthly Rankers To EMEA Region; Releases Rankings for the Top Digital Audio Properties for January 2019

  6 years ago News

  

  Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today the expansion of its Webcast Metrics® monthly Ranker to Europe, the Middle East, and Africa (EMEA). The Ranker is a list of the top [...]

• Publicis Group Acquires Epsilon: Data Implications & Reaction

  6 years ago News

  

  Earlier in April, Publicis Groupe announced an agreement with Alliance Data Systems Corporation to purchase their marketing unit Epsilon, for a price of USD$4.4bn (£3.4bn), making it the largest ever acquisition by the French advertising group, and one of the [...]

• In-Housing & Consultancies: Q&A with Alessandra Di Lorenzo, Forward

  6 years ago News

  

  In-housing is a trend that has been on the rise as programmatic has matured, with the IAB recently suggesting that 86% of brand advertisers in programmatic either fully in-housed their buying functions or have partially moved these processes. In recognition of [...]

• 2018 IAB UK & PwC Digital Adspend Study: The Market Grows

  6 years ago News

  

  The UK digital advertising market is worth £13.44bn, an increase year-on-year of 15%, reveals the 2018 IAB UK & PwC Digital Adspend Study. Report highlights The majority of all growth is coming from smartphone advertising, which has increased by £1.65bn (35%) from [...]

• The Future Is 5G: How New Mobile Tech Will Take Advertising into the 5th Generation

  6 years ago News

  

  5G, the next generation of mobile internet connectivity, promises to open up a plethora of new avenues and opportunities to advertisers. Despite recent negative publicity revolving around concerns such as national security and 'deceptive' practices being employed by current 4G [...]

• Powerlinks' Kevin Flood Discusses Why DTC Brands Are Embracing TV Ads, The IAB Adspend Report & Social Platform Results

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith are joined by Kevin Flood, CEO, PowerLinks, to discuss the latest madtech news and trends. This week: – Why DTC brands are learning to love TV [...]

• IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0; Broadsign Announces Agreement to Acquire Ayuda

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0; Broadsign Announces Agreement to [...]

• Understanding ITP: Q&A with Matthew Pepper, Sub2

  6 years ago News

  

  Whilst Intelligent Tracking Prevention (ITP) is not a new phenomenon – having been used on Apple's Safari browser in its current iteration since late-2018 – it is likely to be one of the most significant talking points in the ad [...]