Latest Stories

• Ford Launches New Digital Campaign Targeting 'Thrivers' for its All-Electric Explorer Debut

  2 weeks ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, partners with Ford Spain to launch an in-feed digital campaign promoting the new 100% electric Explorer. ​​With the support of its agency Mindshare and the advertising technology company Invibes, Ford deployed [...]

• VIOOH Announces 2023 Carbon Emissions Significantly Below Industry Benchmarks

  2 weeks ago News

  

  Today (November 6th, 2024),  VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner [...]

• Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows

  2 weeks ago News

  

  News in brief: Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows Google Unveils Curation Capability Google has unveiled new curation capabilities across Google Ad Manager in order to streamline media buying [...]

• IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends

  2 weeks ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic Advertising Report. Now in its 10th year, the report reveals the current state of programmatic [...]

• DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement

  3 weeks ago News

  

  DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (November 5th, 2024) announced an expanded integration with Snap to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and [...]

• Teads Unveils Contextual Commerce Formats Powered by DPA with Adidas as Launch Partner

  3 weeks ago News

  

  Teads, the global media platform, today (November 5th, 2024) introduced its new Contextual Commerce solution powered by Dynamic Product Ads (DPA), making the company one of the largest DPA open internet platforms. As personalised shopping demand grows, this innovation — [...]

• Magical M&S Ad is the Most Emotionally Engaging Christmas Ad (So Far) According to New AI Ranking

  3 weeks ago News

  

  A magical Marks & Spencer's campaign starring comedian Dawn French is the early front-runner in the annual Christmas ad battle, generating the most intense positive emotions of any of the festive ads released so far. That’s according to new research [...]

• Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the List

  3 weeks ago News

  

  Picnic, the leading quality media platform, recently announced the launch of its inaugural Media Quality Report, an annual report aimed at defining and measuring media quality in the digital advertising ecosystem. As part of this report, Picnic today (November 5th, [...]

• HeroVideo: AI Tool for Creating Videos Out of Articles by Bidmatic.io

  3 weeks ago News

  

  Bidmatic Inc. is thrilled to present HeroVideo - Article-to-Video platform that empowers media owners to transform their articles into engaging video content. The platform allows users to customise key parameters such as avatars, language, and voiceovers and witness the instant video [...]

• Paramount Faces Ad Targeting Lawsuit; Amazon Prime Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards 

  3 weeks ago News

  

  News in brief: Paramount Faces Ad Targeting Lawsuit; Amazon Prime Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards  Paramount Faces Ad Targeting Lawsuit Paramount has been hit with a class action lawsuit over allegedly tracking their subscribers’ viewing history and sharing with [...]