Latest Stories

• Emily Horgan on YouTube’s Influence Over Children’s Purchases and Competition in the Streaming Landscape 

  7 months ago Podcast

  

• The Stack: Industry Draws Conclusions on Privacy Sandbox

  7 months ago News

  

  This week on The Stack: Industry Draws Conclusions on Privacy Sandbox; Meta In Breach of DMA; Today's MadTech Daily Podcast   Analyses regarding Privacy Sandbox made quite a splash in our digest news this week. The IAB Tech Lab released its [...]

• Azerion Launches Generative AI Contextual Solution in Marketplace

  7 months ago News

  

  Azerion, a leading digital entertainment and media platform, proudly announces the launch of its innovative Contextual Intelligence technology within the Azerion Marketplace. This cutting-edge solution leverages generative AI and large language models (LLM), alongside advanced transformer techniques, to classify content [...]

• Cannes Lions 2024 Tech Highlights:  Federico Salvitti of MINT on Six Transformative Advertising Trends 

  7 months ago News

  

  Cannes Lions 2024 was another spectacular celebration of creativity and innovation in the advertising world. As well as the glitz and glamour of creative accolades, there was also a showcase of groundbreaking technologies poised to redefine the industry.  MINT, a [...]

• Verve Appoints Alex Stil as Chief Commercial Officer to Lead the Expansion of its Demand-Side Business

  7 months ago News

  

  Verve Group SE is pleased to announce the appointment of Alex Stil as its new chief commercial officer who will lead the expansion of the demand side business. Alex brings extensive experience in digital media, brand management, and agency ecosystems, [...]

• Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs 

  7 months ago News

  

  On today’s news digest: Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs  Amid the AI boom, Google’s greenhouse gas emissions are rapidly rising. According to the tech titan’s latest Environmental Report, [...]

• Only 48% of UK Publishers are Actively Preparing for the Cookieless Future - New Teads’ Study Finds 

  7 months ago News

  

  The transition to a cookieless digital landscape has already taken significant strides, despite the delay in Google's phase-out of third-party cookies. With 45% of global web traffic now cookieless on Teads’ SSP, publishers, and advertisers are navigating uncharted territory. This [...]

• Overwolf Hires Former Epic Games & Twitch Senior Leaders to Grow Global Brand Partnerships Team

  7 months ago News

  

  Overwolf, a world-leading platform empowering brands and advertisers to reach over 100M+ monthly gamers, today (July 3rd, 2024) announced the global expansion of its brand partnerships team. The newly appointed team members include Nathan Lindberg as US head of brand [...]

• Chapell & Associates’ Alan Chapell on the Ad Tech Law Landscape 

  7 months ago Podcast

  

  In this MadTech Podcast special, ExchangeWire head of content John Still is joined by Alan Chapell, president of Chapell & Associates.  Their discussion delves into the ad tech law landscape, examining legislation and the latest legal issues in the industry. Alan [...]

• KameraOne & Viously Elevate Video Content Play & Monetisation

  7 months ago News

  

  KameraOne, the leading short clips media company serving global audiences, and Viously, the cutting-edge ad tech and monetisation leader, have joined forces to provide a unique solution for publishers and platforms of all sizes.  This collaboration brings together the best content, [...]