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Overcoming Challenges Within Programmatic & Publishing: Q&A with Pierre Chappaz, Teads
The skies above programmatic advertisers and publishers have for a while seemed to be naught but rolling dark rain clouds, laden with the rains of industry challenges such as lack of transparency and budget squeezes. Positive results for ad spend [...]
Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media; Artefact’s International Trading Desk Partners with mediasmart
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media; Artefact’s International Trading Desk Partners with [...]
BidSwitch's Barry Adams Discusses Epsilon, Sellers.json & Hulu's Stake Buyback
On this week's episode of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane and COO, Rachel Smith are joined by Barry Adams, general manager, BidSwitch, to discuss the latest madtech news and trends. This week: - Why Publicis are buying Epsilon - The IAB [...]
The Pivot Back to the Ad-Funded Model
It seems like every day there is a media or tech company launching a streaming service. This week was Disney's turn. At its glitzy media launch event, Disney CEO Bob Iger and senior execs outlined the Disney+ dream. The company [...]
Pinterest IPO: Prospects for Advertisers
2019 has long promised to be a bumper year for IPOs, with Lyft going public earlier in the year (28 March), reportedly due to be followed by companies such as Zoom, Slack, Global Switch, and the much-hyped Uber. One IPO, [...]
IPA Bellwether Report Q1 2019: Rising Budgets & Negative Prospects
Marketing budgets have been upwardly revised to highest level in over a year, however forecasts and financial prospects are increasingly negative, reveals the Q1 2019 IPA Bellwether Report, released Wednesday 17 April. Report Highlights Total marketing budgets upwardly revised to +8.7%, their [...]
ExchangeWire Hires New Editor
Today (17 April) ExchangeWire have announced the appointment of Mathew Broughton (pictured) as editor. Broughton joins the growing ExchangeWire team to take on responsibility for ExchangeWire’s global editorial offering. Broughton joins ExchangeWire from a content management role in telecoms and tourism, [...]
Managing Publisher Challenges: Q&A with Rhys Denny, RedBud
The current digital ecosystem can be a harsh place for publishers with squeezed margins, tectonic shifts in government regulation, and untrustworthy vendors, among other challenges. However, with preparation, appropriate organisation, and optimisation, there are still plenty of opportunities to be [...]
GeoEdge Researchers Uncover Hacker Abuse of WebRTC Protocols to Distribute Malvertising
The real challenge: WebRTC (Web Real-Time Communications) is a serverless communications protocol, and WebRTC malvertising is only detectable via behavioural analysis. Blacklisting – the most frequently used method to block malicious ads – won’t enable uncovering or blocking WebRTC-based malvertising. Programmatic [...]
Blockchain in Digital Marketing: Q&A with Jack Smith, GroupM
Since the astonishing rise of cryptocurrency Bitcoin over the past decade, ‘blockchain’ has become a huge buzzword in several tech industries, ranging from security to healthcare. However, despite distributed ledger technology (DLT) being billed by some as the future of [...]
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