Latest Stories

• AppNexus to Grow Workforce Across UK & Europe; House of Lords Calls for New Regulatory Framework

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: AppNexus to Grow Workforce Across the UK & Europe; House of Lords Calls for New Regulatory Framework: [...]

• Deutsche Telekom's Gerhard Louw Discusses In-Housing, Breaking Up Big Tech & Facebook's Take on Privacy

  6 years ago Podcast

  

  In this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Gerhard Louw, head of international media management and transformation, Deutsche Telekom, to discuss the latest madtech news and trends. In this episode: - Sen. Elizabeth [...]

• In Digital Media We Are All the Same

  6 years ago News

  

  ExchangeWire has been doing ‘proper’ European events for over ten years. All our events are done predominantly through the native language of the country in which we host events: French, Spanish, Swedish, or German. I have even given two French monologues [...]

• 6 Reasons to Switch from A/B Testing to Always-On Experimentation

  6 years ago News

  

  Experimentation is the tool of choice when trying to learn about outcomes of actions that cannot be calculated or forecasted. In digital marketing the most obvious use cases for experimentation are: 1) exploring new channels or trends, like new social media [...]

• DTC Jewellers Taylor & Hart Discuss How They Are Changing Their Industry

  6 years ago Podcast

  

  In this edition of The DTC Podcast, Nikolay Piriankov, CEO, Taylor & Hart, talks to DTCDaily's Lindsay Rowntree and Ciaran O'Kane about how DTC is changing the jewellery sector for good, and how Taylor & Hart are growing a successful [...]

• Game of Advertising: Creating Mutual Business Value & Outcomes

  6 years ago News

  

  Advertising is a game. How do you play to win? Daniel Henriksen (pictured below), head of outcome media planning, Xaxis Asia Pacific, explains why using outcomes-based media should be a tactic. In any business relationship, the sustainability and success of the [...]

• dataxu Debuts TotalTV Marketplace; BurdaForward Switches to AppNexus

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: dataxu Debuts TotalTV Marketplace; Yext Reveals New Oxford Circus London Headquarters; BurdaForward Switches to AppNexus Publisher Adserver; [...]

• Mindshare's Ruth Zohrer Discusses Audio, Taxes & DTC

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Ruth Zohrer, global lead, BBVA at Mindshare, to discuss the latest madtech news and trends. In this episode: - France threatens to tax big global [...]

• International Women's Day 2019: What It Is to Be A Woman in Tech

  6 years ago News

  

  For International Women's Day 2019, ExchangeWire speaks with senior women in ad tech and martech, from data scientists, to heads of marketing, to founders and CEOs, who are paving the way for the future generations of female leaders. They share [...]

• Weekly Focus APAC: Alibaba Partners with Office Depot to Widen B2B Reach

  6 years ago News

  

  In this edition of Weekly Focus APAC: Alibaba Partners with Office Depot to Widen SMB Reach; Chope Targets Chinese Tourists with Food Delivery Partnership; Tmall Aims for 1,000 Stores with Cosmetic Brands; JD.Com Has Eye on Luxury Fashion Through Farfetch; [...]