Latest Stories

• Game of Advertising: Creating Mutual Business Value & Outcomes

  6 years ago News

  

  Advertising is a game. How do you play to win? Daniel Henriksen (pictured below), head of outcome media planning, Xaxis Asia Pacific, explains why using outcomes-based media should be a tactic. In any business relationship, the sustainability and success of the [...]

• dataxu Debuts TotalTV Marketplace; BurdaForward Switches to AppNexus

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: dataxu Debuts TotalTV Marketplace; Yext Reveals New Oxford Circus London Headquarters; BurdaForward Switches to AppNexus Publisher Adserver; [...]

• Mindshare's Ruth Zohrer Discusses Audio, Taxes & DTC

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Ruth Zohrer, global lead, BBVA at Mindshare, to discuss the latest madtech news and trends. In this episode: - France threatens to tax big global [...]

• International Women's Day 2019: What It Is to Be A Woman in Tech

  6 years ago News

  

  For International Women's Day 2019, ExchangeWire speaks with senior women in ad tech and martech, from data scientists, to heads of marketing, to founders and CEOs, who are paving the way for the future generations of female leaders. They share [...]

• Weekly Focus APAC: Alibaba Partners with Office Depot to Widen B2B Reach

  6 years ago News

  

  In this edition of Weekly Focus APAC: Alibaba Partners with Office Depot to Widen SMB Reach; Chope Targets Chinese Tourists with Food Delivery Partnership; Tmall Aims for 1,000 Stores with Cosmetic Brands; JD.Com Has Eye on Luxury Fashion Through Farfetch; [...]

• Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways; Encore Digital Media Launches Finance [...]

• Verizon Media's Simon Halstead Discusses BritBox Launch & DTC Ad Strategies from Heist & ThirdLove

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Rachel Smith are joined by Simon Halstead, head of open demand, Oath Ad Platforms, Verizon Media, to discuss the latest madtech news and trends. On this week's episode: - The [...]

• Everything Old Is New Again: Standards as Solutions Enabling Programmatic's Next Evolution

  6 years ago News

  

  Every year is a big year for the digital ad industry, but 2019 really is gearing up to be a particularly significant year with, as ever, a healthy dose of the new. However, it’s been the recent upgrading of two [...]

• Why It’s Important for Marketers to Embrace UX

  6 years ago News

  

  In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google indicates that if sites take longer than three to four seconds to load, users are more likely to turn towards [...]

• Publisher Platform Adomik Launches UK office; DoubleVerify Acquires Digital Video Technology Company Zentrick

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Publisher Platform Adomik Launches UK Office; DoubleVerify Acquires Digital Video Technology Company Zentrick; Lotame Sees 460% Growth in [...]