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Erica Kerner & Wendy Hogan, The Marketing Society, Discuss Direct-to-Consumer & the Future C-Suite
On this week's episode of The MadTech Podcast, brought to you from Singapore, ExchangeWire COO, Rachel Smith, is joined by Erica Kerner, board chairman, Singapore Hub, The Marketing Society, and Wendy Hogan, customer experience and marketing strategy director, Asia at [...]
Shaping the Future of Local TV Advertising in 2019
With a new year comes new media opportunities in local markets: certainly, data will continue to dominate local TV advertising this year, as marketers use tech and analytics to target consumers with content that aligns with their needs and interests. [...]
In 2019 AI Will Reach the Front Line & In-Housing Will Still Trend Up
Recently Jay Friedman, president, Goodway Group, shared his 2019 predictions, as they apply to those with 'boots on the ground', arguing that many predictions do not impact the day-to-day of most people working within the digital advertising industry. Robert Webster, [...]
How Retailers & CPG Brands Can Boost In-Store Visits
Should the new year bring new advertising strategies? In this piece for RetailTechNews, Nicolas Rieul (pictured below), global chief strategy and marketing officer, S4M, the drive-to-store platform, analyses four major trends in 2019, which will allow for retailers and CPG [...]
Ad Fraud: We Haven't Solved It Because We Don't Want To
In his latest exclusive piece for ExchangeWire, Dr Augustine Fou, ad fraud and cybersecurity researcher, explains why ad fraud hasn't been solved yet. And it's down to every industry stakeholder. Ad fraud is solved. Or so claims a trade body that [...]
DoubleVerify Acquires Leiki; GroupM UK Verified by ABC to JICWEBS Anti Ad-Fraud & Brand-Safety Principles
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: DoubleVerify Acquires Leiki; GroupM UK Verified by ABC to JICWEBS Anti Ad-Fraud & Brand-Safety Principles; Tappx Partners with [...]
Index Exchange's Adele Wieser Discusses Facebook, Amazon & OTT
This week's The MadTech Podcast is a special episode recorded in Sydney, Australia, where ExchangeWire COO, Rachel Smith is joined by Adele Wieser, country manager, Australia and New Zealand, Index Exchange, to discuss the latest news and trends in madtech [...]
Announcing the Launch of DTCDaily.com & DTC London
WireCorp currently operates three publications (ExchangeWire, RetailTechNews, and TheGamingEconomy), covering the digital advertising, retail technology, and gaming sectors. The stand-out trend of 2018 across all these news sites was the rise of the direct-to-consumer (challenger) brand. Direct-to-consumer (DTC) is the biggest [...]
Latest IPA Bellwether Report Reveals Flatlining Marketing Spend
The IPA released its latest Bellwether report on 16 January, with headline news that the growth of UK marketing budget flatlined in Q4 2018, amidst heightened business uncertainty, following six years of consecutive growth. Is this being caused by Brexit [...]
Weekly Focus APAC: Security Fear Drives Retailers Away From Digital
In this edition of Weekly Focus APAC: Security Fear Drives APAC Retailers Away From Digital; Singapore Online Firms Find Globalisation Tougher Now; Alibaba Puts Genie in BMW Partnership; and Citi Partners with MoneyBack to Offer Retail Conversion Programme in HK. Security [...]
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