Latest Stories

• Predictions: Who Will Win the Battle for the Service Layer in 2019?

  6 years ago News

  

  ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. The service layer is changing. Whether a battle, a war, a fight for supremacy, a fight to the death, or [...]

• 2019 Outlook: How Will the TV Industry Prepare for Its Next Phase?

  6 years ago News

  

  ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. TV represents a massive opportunity, but there's some work to be done. Experts share their views on how the TV [...]

• Will Ad Fraud Become Easier or Harder to Fight in 2019?

  6 years ago News

  

  ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Will 2019 be the year the digital advertising industry wins the war against fraud? Or will fraud manifest itself in [...]

• LATAM Ad Executives Share 2019 Predictions

  6 years ago News

  

  ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Experts from across the LATAM region share how they believe digital marketing will evolve in 2019. Context will make a comeback "I think [...]

• Leading Ad Tech Women in Miami Discuss Trends to Look for in 2019

  6 years ago News

  

  ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. As we are coming close to the end of this year, these two leading women in the Miami ad tech sector [...]

• GDPR's Full Force & Its Impact on Global Data Privacy

  6 years ago News

  

  ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. GDPR hasn't caused the Armageddon the industry expected, but is it still too early, or are many challenges brought about [...]

• Experts Predict What Monetisation Will Mean for Publishers in 2019

  6 years ago News

  

  ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Today, publisher monetisation takes centre stage. Will 2019 be about publisher diversification, improved technology to fuel better monetisation, or a [...]

• Teads & Adform Join Forces to Guarantee Premium Programmatic Outstream; AppNexus Offers Buyers Fee-Transparent Supply-Side Platform

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads & Adform Join Forces to Guarantee Premium Programmatic Outstream; AppNexus Offers Buyers Fee-Transparent Supply-Side Platform; Adnuntius [...]

• CNN's Brandon Keenen Discusses Google, Oath & WPP

  6 years ago Podcast

  

  On this week’s The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Brandon Keenen, senior digital commercial director, CNNi to discuss the latest madtech news and trends. On this week’s podcast: – The outcomes of [...]

• Fave Wants to Help SEA Merchants with Data & Partners

  6 years ago News

  

  Daily deals app Fave is amassing a wealth of data and aiming to tap these customer insights, as well as industry partnerships such as Grab and Alipay, to boost returns for its merchants. Such efforts would include further enhancements to [...]