Latest Stories

• InfoSum's Nick Halstead Discusses S4 Capital's Strategy, Transparency in Germany & the Cookie's Future

  6 years ago Podcast

  

  On this week's The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and head of content, Lindsay Rowntree, are joined by Nick Halstead, founder and CEO of InfoSum (and inventor of the retweet button), to discuss the latest madtech news and trends. On [...]

• Driving Continued Innovation in Digital Display

  6 years ago News

  

  In their latest piece with ExchangeWire, the IAB’s Display and Data Steering Group – in particular PubMatic, Zenith, and Rubicon Project – discuss the latest trends and why innovation is so important for both consumers and brands. ExchangeWire: What are the [...]

• Infinitive's Fiona Davis Discusses Apple, Amazon, WPP & Audio

  6 years ago Podcast

  

  On this week's The MadTech Podcast, ExchangeWire's COO, Rachel Smith, and head of content, Lindsay Rowntree, are joined by Fiona Davis, MD international, Infinitive, to discuss the latest madtech news and trends. Davis discusses: - Amazon's route to advertising dominance - Apple's stranglehold [...]

• ID5 at Scale in Europe, Rolling Out Its Shared ID Infrastructure Globally in 2019; Amazon Prime Video Seeks Agency Amid European Expansion

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: ID5 at Scale in Europe, Rolling Out Its Shared ID Infrastructure Globally in 2019; Amazon Prime Video [...]

• Malicious Activity Is More Hardcore in Programmatic: Q&A with Amnon Siev, CEO, GeoEdge

  6 years ago News

  

  As spend in programmatic advertising continues to increase, so does the opportunity for cyber criminals to make more money out of it. How do publishers protect their assets and not jeopardise the experience of their users? ExchangeWire speaks with Amnon [...]

• The Changing State of Programmatic Inventory in the UK

  6 years ago News

  

  Following the launch of their latest whitepaper on the state of programmatic inventory in the UK in the fourth quarter of 2018, James Diba, senior client partner, The Programmatic Advisory, shares the key insights from the report, and what these [...]

• The Winners of The Wires 2018

  6 years ago News

  

  On Thursday, 22nd November, ExchangeWire held its second annual awards ceremony for The Wires, which saw 200 senior industry people come together to celebrate the best of ad tech and martech. Special guest, Kate Adie CBE, discussed her 40-year career [...]

• S4 Capital plc Appoints Michel de Rijk as CEO APAC; Zenith’s Programmatic Marketing Forecasts

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc Appoints Michel de Rijk as CEO APAC; Zenith’s Programmatic Marketing Forecasts; MightyHive Opens New Office in Stockholm; TimeOne - [...]

• Infectious Media's Martin Kelly on GDPR, Walled Gardens & Publisher Monetisation

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's CEO and head of content, Ciaran O'Kane and Lindsay Rowntree, are joined by Martin Kelly, co-founder and CEO of Infectious Media, to discuss GDPR, the walled gardens, publisher monetisation, and why [...]

• Q&A: Reality Clash & the Arrival of Blockchain-Powered AR

  6 years ago News

  

  Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the gameplay experience it offers. Yes... there are a lot of tech buzzwords in that opening line. We'd only need to throw [...]