Latest Stories

• Malicious Activity Is More Hardcore in Programmatic: Q&A with Amnon Siev, CEO, GeoEdge

  6 years ago News

  

  As spend in programmatic advertising continues to increase, so does the opportunity for cyber criminals to make more money out of it. How do publishers protect their assets and not jeopardise the experience of their users? ExchangeWire speaks with Amnon [...]

• The Changing State of Programmatic Inventory in the UK

  6 years ago News

  

  Following the launch of their latest whitepaper on the state of programmatic inventory in the UK in the fourth quarter of 2018, James Diba, senior client partner, The Programmatic Advisory, shares the key insights from the report, and what these [...]

• The Winners of The Wires 2018

  6 years ago News

  

  On Thursday, 22nd November, ExchangeWire held its second annual awards ceremony for The Wires, which saw 200 senior industry people come together to celebrate the best of ad tech and martech. Special guest, Kate Adie CBE, discussed her 40-year career [...]

• S4 Capital plc Appoints Michel de Rijk as CEO APAC; Zenith’s Programmatic Marketing Forecasts

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc Appoints Michel de Rijk as CEO APAC; Zenith’s Programmatic Marketing Forecasts; MightyHive Opens New Office in Stockholm; TimeOne - [...]

• Infectious Media's Martin Kelly on GDPR, Walled Gardens & Publisher Monetisation

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's CEO and head of content, Ciaran O'Kane and Lindsay Rowntree, are joined by Martin Kelly, co-founder and CEO of Infectious Media, to discuss GDPR, the walled gardens, publisher monetisation, and why [...]

• Q&A: Reality Clash & the Arrival of Blockchain-Powered AR

  6 years ago News

  

  Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the gameplay experience it offers. Yes... there are a lot of tech buzzwords in that opening line. We'd only need to throw [...]

• Forget Blockchain; We Need Transparency

  6 years ago News

  

  In this piece, Daniel Spears (pictured below), programmatic director, The Guardian, explains why achieving transparency is going to be tough, no matter how much marketers demand it, because of 'opacity by design'. There is a solution, and it all starts [...]

• Preparing for the Future Consumer with DTC: Q&A with MediaCom

  6 years ago News

  

  The direct-to-consumer (DTC) business model is something on most retailers' minds at the moment. Here, we talk with Liam Brennan, global director of innovation, MediaCom, to discuss how seriously traditional brands should be taking the DTC revolution, how best to incorporate it [...]

• Weekly Focus APAC: SEA E-Commerce Market to Hit £17.92bn

  6 years ago News

  

  In this edition of Weekly Focus APAC: SEA E-Commerce Market to Hit £17.92bn; Mobile to Outpace Desktop Online Sales; Carousell Deploys Visa Sensory Payment Technology; and Global Trade Wars Threat to APAC Economic Growth. SEA E-Commerce Market to hit £17.92bn The [...]

• 'Non-Intrusive' Programmatic Advertising: The Future of AR & VR Monetisation?

  6 years ago News

  

  This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform. As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing [...]