Latest Stories

• Weekly Focus APAC: SEA E-Commerce Market to Hit £17.92bn

  6 years ago News

  

  In this edition of Weekly Focus APAC: SEA E-Commerce Market to Hit £17.92bn; Mobile to Outpace Desktop Online Sales; Carousell Deploys Visa Sensory Payment Technology; and Global Trade Wars Threat to APAC Economic Growth. SEA E-Commerce Market to hit £17.92bn The [...]

• 'Non-Intrusive' Programmatic Advertising: The Future of AR & VR Monetisation?

  6 years ago News

  

  This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform. As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing [...]

• Mobile eSports as a Tool to Aquire & Retain: A Primer

  6 years ago News

  

  You don't need to be a devoted games industry observer to have noticed something of the recent rise of eSports. Organised competitive gaming has been around along time, of course. eSports' nascent form was forged in the earliest arcade gaming tournaments [...]

• eBay Advertising Announces New Offer to Boost ‘Shopper Insights & Influence’; Travel Tech Company Sojern Announces Financing Round Led By TCV

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: eBay Advertising Announces New Offer to Boost ‘Shopper Insights & Influence’; Travel Tech Company Sojern Announces Financing [...]

• Adweek's Ronan Shields Discusses Facebook, Snapchat & Alibaba

  6 years ago Podcast

  

  In this week's episode of The MadTech Podcast, ExchangeWire's CEO Ciaran O'Kane and COO Rachel Smith, are joined by Ronan Shields, ad tech reporter, Adweek, to discuss the latest news in the world of madtech. Shields discusses: - Facebook's growing troubles and their comeback [...]

• Weekly Focus APAC: JD.com Flies with Tianjin Air into Cargo Air Freight Market

  6 years ago News

  

  In this edition of Weekly Focus APAC: JD.com Flies with Tianjin Air into Cargo Air Freight; Razer Pay to Launch in Singapore with Nets Partnership; Shopee Basks in 11.11 Shopping Glow; Visa Brings 'Everywhere' to Singapore in Search of Commerce [...]

• Alibaba Crosses 1 Billion Orders on 11.11 Singles Day Shopping Festival

  6 years ago News

  

  Alibaba Group has chalked up ¥213.5bn (£23.81bn) of gross merchandise volume (GMV) on its annual 11 November Singles Day Shopping Festival, crossing one billion in delivery orders for the first time this year. Also coined '11.11', the event marked its [...]

• Why Brands Should Use Context to Drive Shared Experiences & Deepen Influence

  6 years ago News

  

  With so much content swallowing the internet, and the increasing fragmentation of media, getting a brand message across is becoming increasingly challenging. Writing exclusively for ExchangeWire, Ruth Zohrer, chief product officer, Mindshare, explains that the importance of context is driving a [...]

• The Common Pitfalls of Entering the U.S. Market

  6 years ago News

  

  For most ad tech, martech, and commerce companies, with global growth aspirations, the topic of entering the U.S. market will come up sooner rather than later. It’s clear why: the U.S. is home to the world’s largest consumer market and, [...]

• Expert Comment: AA/WARC Report Shows Strongest UK H1 Ad Spend Since 2014

  6 years ago News

  

  The latest ad expenditure report by the Advertising Association and WARC, published on 8 November, shows record investment, with overall ad spend up 7.2% year-on-year, during the first half of 2018, hitting a total of £11.4bn. ExchangeWire asks industry thought [...]