Latest Stories

• Oath Rebranded in Verizon Restructuring as ‘Verizon Media Group/Oath’; Advertising Association/WARC Expenditure Report

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: Oath Rebranded in Verizon Restructuring as ‘Verizon Media Group/Oath’; Advertising Association/WARC Expenditure Report; Xaxis report: 
Custom KPIs [...]

• Rubicon Project's Tom Kershaw Discusses Uber, Agencies, Transparency & Oath's Rebrand

  6 years ago Podcast

  

  In this week's episode of The MadTech Podcast, ExchangeWire's COO, Rachel Smith, and head of content, Lindsay Rowntree, are joined by Tom Kershaw, CTO, Rubicon Project, to discuss the latest news and trends in the world of madtech. Topics this week [...]

• Mixed News on CPA Shifting 2019 Gaming Monetisation Strategy

  6 years ago News

  

  A report released by Liftoff and Leanplum on the state of mobile app marketing suggests that app marketers are coming under increased pressure to improve 'deep-funnel interactions', specifically around usage and in-app purchases. While CPA has dropped around installations and usage, the [...]

• 5 Key Takeaways from Discussions at ATS Berlin

  6 years ago News

  

  The representative team from Beeswax EMEA attended ATS Berlin on 6 November, 2018 – a gathering of around 200 programmatic media professionals from across Germany. They were ready to learn from some amazing speakers – and weren’t disappointed, hearing from companies [...]

• Weekly Focus APAC: Singapore Shoppers Want Unified Retail Experiences

  6 years ago News

  

  In this edition of Weekly Focus APAC: Singapore Shoppers Want Unified Retail Experiences; Indonesia Sets Up Shop on Tmall; APAC Travellers Using Corporate Cards for Personal Purchases; and Alibaba Annual Active Consumers Hit 601m. Singapore Shoppers Want Unified Retail Experiences Singapore shoppers [...]

• Singapore Retailers Not Meeting Consumer Demand for Integrated Shopping Experience

  6 years ago News

  

  Singapore shoppers want the flexibility to choose between online and offline platforms when they buy goods and services, but most retailers are still not providing these options and, as such, are missing out on potential revenue. Because they can buy [...]

• Why Apple Will Be the Number 4 Ad Platform in 2 Years

  6 years ago News

  

  When Apple's Tim Cook took such a public swipe at the way Google and Facebook use personal data to generate ad revenue, you felt it was a calculated move from the canny tech CEO. Apple’s hardware business is starting to [...]

• Global Makes Strategic Acquisition, Bringing DAX to Canada; Poor Data Management Costing Millions, Research by SBDS

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: Global Makes Strategic Acquisition, Bringing DAX to Canada; CMOs: Poor Data Management Costing Millions, Research by SBDS; Consumer Interest in [...]

• MediaCom's Liam Brennan Discusses Facebook, Fraud, In-Housing & DTC

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and COO, Rachel Smith, are joined by Liam Brennan, global director of innovation programmes at MediaCom about the latest news stories and trends in the madtech space. - Facebook's [...]

• Weekly Focus APAC: Tencent Joins JV to Drive Grocery Retail Business in Chinese City

  6 years ago News

  

  In this edition of Weekly Focus APAC: Tencent Joins JV to Drive Grocery Retail Business in Chinese City; SEA Centennial Online Shoppers Will Abandon Cart if Preferred Payment Option Unavailable; JD.com Unveils Blockchain Research Lab with Two Partners; and Grab [...]