Latest Stories

• IAB Europe Unveils Key Commitments & Policy Principles for 2024-2029 EU Legislative Term

  7 months ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem has published a paper outlining key commitments and policy principles ahead of the 2024-2029 EU legislative term, titled, "Towards an Inclusive, Safe, and Innovative Digital Europe." With [...]

• Immediate Partners with Mantis to Offer Contextual Brand Safety & Targeting Solution

  7 months ago News

  

  Immediate, home to trusted brands that people love, which reach more than a third of UK adults, has announced a technology partnership with Mantis, a leading brand safety and contextual advertising solutions provider. This partnership will provide Immediate’s customers with [...]

• Tecnologia e Innovazione ai Cannes Lions 2024: Federico Salvitti di MINT Commenta i Sei Trend Principali

  7 months ago News

  

  L’ultima edizione dei Cannes Lions 2024 ha celebrato creatività, innovazione e le ultime novità dell'advertising e del marketing. Federico Salvitti, VP Growth per gli Stati Uniti di MINT, ha condiviso sei tendenze fondamentali emerse quest’anno. 1. La Fusione di Creatività e [...]

• Opti Digital se convierte en uno de los principales partners tecnológicos de El Tiempo

  7 months ago News

  

  Opti Digital, la ad tech europea fundada en 2018, está ampliando su presencia en los mercados americano y europeo, consolidándose como líder en la industria publicitaria digital española. Recientemente, la empresa anunció entre sus nuevos clientes el medio líder en [...]

• GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches “Deals For You Days” 

  7 months ago News

  

  On today’s news digest: GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches “Deals For You Days”  GroupM has announced a partnership with Tesco Media and Insight Platform. The media group’s partnership with one of [...]

• Agility Selects Clinch as Their Ad Serving & DCO Technology Partner

  7 months ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (June 28th, 2024) that the company has been selected as the primary ad serving and dynamic creative optimisation (DCO) [...]

• ExchangeWire on Disney’s CPM Cuts, Big Tech Breaching Regulations and APAC’s Ad Market Growth 

  7 months ago Podcast

  

  In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by John Still and Lindsay Rowntree to discuss the latest news in the world of ad tech.  They examine Disney’s decision to cut CPM’s for Disney+, Apple and [...]

• The Stack: TV Titans Transforming the Landscape; APAC Ad Market Thriving

  7 months ago News

  

  This week on The Stack: TV Titans Transforming the Landscape; APAC Ad Market Thriving; Latest Industry Partnerships; Today’s MadTech Daily Podcast  Our digest news this week was dominated by the TV giants. Disney+ has shaken up the landscape by agreeing to [...]

• Optimal Attention™: New Study Highlights Metric’s Key Role in Driving Brand Outcomes

  7 months ago News

  

  Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today (June 27th, 2024) announced the results of a groundbreaking new study using its new Optimal Attention framework and its impact on real-world results. Building on Playground’s [...]

• IAS is a Partner of the Equativ Curation Platform

  7 months ago News

  

  Equativ, the leading global independent ad tech platform, today (June 27th, 2024) announces the availability of Integral Ad Science (IAS)  pre-bid targeting categories on Equativ Buyer Connect (EBC). IAS, a leading global media measurement and optimisation platform, will use its [...]