Latest Stories

• Clinch CEO Named Top Retail Media Commerce Marketer in 2024 by Path to Purchase Institute

  7 months ago News

  

  Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the Omnichannel Campaign Activation Platform, celebrates CEO and co-founder Oz Etzioni's recognition among the top 25 retail media commerce marketers by the Path to Purchase Institute.  “P2PI’s [...]

• Taptap Digital Announces Partnership with League-M Europe to Expand Growth into Germany & the DACH Region

  7 months ago News

  

  Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria, and Switzerland selecting League-M Europe as [...]

• Content Ignite Introduces Ads.txt Insights Tool for Enhanced Publisher Ad Revenue Transparency

  7 months ago News

  

  Content Ignite, a publisher-first advertising technology and monetisation company, proudly announces the launch of its latest innovation, the Ads.txt Insights Tool. This cutting-edge tool is designed to assist publishers in optimising their ad revenue by maintaining accurate and up-to-date ads.txt [...]

• Paramount+ Hikes Prices; Major Music Groups File Lawsuit Against AI Music Firms; WeBank Expanding to Hong Kong 

  7 months ago News

  

  On today’s news digest: Paramount+ Hikes Prices; Major Music Groups File Lawsuit Against AI Music Firms; WeBank Expanding to Hong Kong  Paramount Global has announced price hikes for its ad free streaming service, coming into effect from late August. The price [...]

• 79% of UK Auto Intenders Open to Switching Brands, Teads Reports

  7 months ago News

  

  Teads, the global media platform, has revealed the UK findings of the company’s latest global report, "Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide." Based on research conducted across 17 markets, the latest findings shed light on the [...]

• MadTech Podcast Special: How will the UK Election Impact Ad Tech? 

  8 months ago Podcast

  

  In this podcast special, ExchangeWire’s CEO Rachel Smith is joined by Stuart Macnaughtan, head of public affairs and sustainability at ISBA, and Chris Walker, head of policy and government affairs for the Advertising Association.  With the UK elections coming up in [...]

• ATS Singapore - The Countdown is On

  8 months ago News

  

  We’re counting down to ATS Singapore on July 3rd. Here’s some of the highlights to expect from our annual APAC extravaganza. ATS Singapore is back for 2024, and as usual we’ve got a jam-packed agenda cutting to the heart of the [...]

• Opti Digital: Liderazgo y expansión en el mercado Español de Ad Tech

  8 months ago News

  

  Opti Digital, la ad tech Europea fundada en 2018, continúa su expansión en los mercados americano y europeo y sigue su consolidación como referente en la industria publicitaria digital española, gracias a su tecnología propia de inteligencia artificial. Opti Digital alcanza [...]

• Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime

  8 months ago News

  

  On today’s news digest: Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime; Microsoft In Breach of EU Antitrust Regulation  With many advertisers requesting lowered rates for upfront market ad deals with [...]

• MGID Partners with Memorable to Enable AI-Driven Predictive Performance Analysis

  8 months ago News

  

  MGID, the global advertising platform, has today (June 25th, 2024) launched an innovative pre-flight campaign assessment solution, developed in collaboration with strategic partner Memorable — the leading driver of smart creative analysis. Hosted by MGID’s fast-growing platform, the new Performance Prediction [...]