Latest Stories

• Viant Expands Carbon Measurement Capabilities with Cedara

  8 months ago News

  

  Viant Technology Inc., a leading advertising technology company, today (June 25th, 2025) announced a strategic integration with the Carbon Intelligence Platform Cedara.  This partnership aims to provide comprehensive carbon measurement capabilities for advertisers as well as for Viant’s own corporate emissions. [...]

• Need to Know: The Defining Measures of Attention 

  8 months ago News

  

  In our highly saturated digital world, catching and keeping consumer attention is key. We explore the benefits of measuring attention, the tech leading advancements around the metric, and what we can expect moving forward.   Attention has been front and centre of [...]

• Mantis Announces Fiona Salmon as New Managing Director

  8 months ago News

  

  Mantis, a leading brand safety and contextual advertising solutions provider for publishers, advertisers, and agencies, has announced Fiona Salmon as its new managing director. Starting her role on the 17th of June, Fiona will take responsibility for accelerating growth across [...]

• NumberEight & Frequency Partner to Deliver Audio Ads Using AI Behavioural Intelligence

  8 months ago News

  

  NumberEight, a trailblazer in ID-less data for advertising, and Frequency, the leader in workflow automation and ad management for audio, have partnered to enable advertisers to deliver creative based on live moments and behavioural cohorts.  Using NumberEight’s AI-powered Behavioural Intelligence with [...]

• Adidas Campaign Starring England Star Jude Bellingham Tops List Of Most Emotionally Engaging EURO 2024 Ads

  8 months ago News

  

  You can’t keep England football star Jude Bellingham out of the headlines at the moment. Not content with playing a key role for England at EURO 2024 on the field – the Three Lions midfielder is also now lighting up [...]

• EU Confirms Apple in Breach of DMA; Target Teams Up with Shopify; Apple and Meta Discuss Partnership

  8 months ago News

  

  On today’s news digest: EU Confirms Apple in Breach of DMA; Target Teams Up with Shopify; Apple and Meta Discuss Partnership Wrapping up some questions surrounding the European Commission’s (EC) investigation into Apple over anticompetitive practices, Brussels has informed the tech [...]

• Onetag Takes the Lead on GARM Sustainability Framework with Cedara Partnership

  8 months ago News

  

  Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain.  Onetag will incorporate Cedara as [...]

• APAC Ad Market to Grow 8.5%; New York Governor Signs Social Media Bills; TikTok Makes First Amendment Case 

  8 months ago News

  

  On today’s news digest: APAC Ad Market to Grow 8.5%; New York Governor Signs Social Media Bills; TikTok Makes First Amendment Case  The APAC ad market is expected to see growth of 8.5% this year to reach USD$289bn (£223bn). Similarly to [...]

• NHS Policy Set to Decide 2024 UK Election

  8 months ago News

  

  The future of UK healthcare will play a key role in how people vote next month, data today (June 21st, 2024) reveals. The insight, from leading ad tech firm Quantcast, shows that of people engaging in the UK election, the [...]

• The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward  

  8 months ago News

  

  This week on The Stack: The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward; Today’s MadTech Daily  Our digest news this week kicked off with Spotify’s launch of an in-house creative agency, Spotify Creative Lab. Encouraging marketers to produce campaigns [...]