Latest Stories

• Bridging the Demand/Supply Gap in Programmatic

  7 years ago News

  

  When looking for results, programmatic advertisers must work closer to their supply partners as they have a level of control that, probably, they don’t know is available for their digital strategies, writes Julian Saconi (pictured below), sales director, Scroller Ads. Programmatic [...]

• Get Smart with Tech or Lose Your Customers

  7 years ago News

  

  Technological advances in retail happen quickly, so retail marketers have to be able to react just as quickly. In this piece for RetailTechNews, Abigail Davies (pictured below), content marketing manager, Ometria, describes the changes we have already gone through, and how machine learning [...]

• Why OOH Is the Answer for Digital Advertisers in a GDPR World

  7 years ago News

  

  With GDPR set to significantly change digital advertising in the near future, it may be time to explore other channels of distributing ads where strict opt-ins are not an issue. Craig Mytton (pictured below), CRO, Bitposter, argues for OOH as [...]

• Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China; Dentsu [...]

• APAC Marketers Should Use Same Metrics to Compare Retargeting Results

  7 years ago News

  

  To establish reliable results from multiple retargeting campaigns, marketers in Asia-Pacific should compare platforms using the same metrics, attribution models, and data sources. Running multiple retargeting tools will encourage a 'tug-of-war' between competing vendors and drive more effective marketing activities [...]

• Tapping into Technology to Ease Pressure During Peak Shopping Periods

  7 years ago News

  

  In this piece for RetailTechNews, Kelly White, general manager of WWT Asynchrony Labs, explores the range of technologies available to ensure retailers can cater to customer demand. Digital disruptor Amazon has decided to take on the high street. A few weeks [...]

• 3D Technology Will Change the Customer Experience from In-Store to At-Home

  7 years ago News

  

  Retailers and e-commerce enterprises are beginning to realise the disruptive potential of 3D technology. In this piece, Andrei Vakulenko (pictured below), chief business development officer, Artec 3D, explains that the challenge is that there hasn’t been a standard set yet when it comes [...]

• Weekly Focus: Shopee Aims to Ease Cross-Border Barriers with China Marketplace

  7 years ago News

  

  This week, we turn the spotlight on Singapore-based retail platform Shopee, which is looking to ease cross-border pain-points with its new China marketplace. Owned by online gaming and commerce company Sea, formerly known as Garena, Shopee launched its new marketplace, [...]

• Digital Knowledge Management Helping Brands Remain Visible: Q&A with Yext

  7 years ago News

  

  The way consumers search has been evolving for years, but now, with the evolution of technology like voice and chat interfaces, that evolution has jumped to lightspeed. In the build up to Retail Week Live, which is run in partnership [...]

• Payment-Over-Time Subscriptions Crucial to Successful Digital Transformation

  7 years ago News

  

  Retail plays a huge role in the success of the global economy. According to figures from eMarketer, global retail sales in 2017 were predicted to add up to USD$23.45tn (£16.94tn); and this figure is set to rise to USD$27.73tn (£19.9tn) [...]