Latest Stories

• Why TV Broadcasters Need to Rethink Traditional Infrastructure & Embrace AI

  7 years ago News

  

  For traditional television broadcasters, revenue opportunities are shrinking. Earlier in 2017, subscriber growth fell dramatically. The industry lost a record 762,000 subscription customers in the first quarter of 2017, according to PwC. What’s more, ad revenue was expected to decline [...]

• Reliance on Mobile, Adoption of DMPs & First-Party Data Challenges: The LATAM Programmatic Market

  7 years ago News

  

  The LATAM digital advertising market is booming. Though not yet on the same scale as the likes of Europe and the U.S., it is home to some of the fastest growing digital markets in the world. The smartphone market continues [...]

• Digitisation & Data Science: Q&A with Coralie Petermann, Sublime Skinz

  7 years ago News

  

  To survive digital transformation, businesses must be versatile, agile, and tech-savvy, says Coralie Petermann (pictured below), director of data science, Sublime Skinz, in this Q&A with ExchangeWire. As a consequence, data science is becoming increasingly important in organisations. ExchangeWire: How do [...]

• Amazon Acquires Smart Doorbell Company Ring; Amazon Adds an AR Functionality to Its Android App

  7 years ago News

  

  RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Acquires Smart Doorbell Company Ring; Amazon Adds an AR [...]

• Rapid Growth for Connected TV Advertising in Europe; BVDW Criticises CfBA

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Connected TV Advertising in Europe Will Grow; BVDW: Coalition for Better Ads Solution Ignores Needs of the European Market; New mobile ad formats for [...]

• Marketers & GDPR: Q&A with Ian Woolley, Ensighten

  7 years ago News

  

  GDPR will be a challenge for marketers, but it will also enable a new level of transparency that will change the programmatic industry for the better. But how ready are marketers? In this exclusive Q&A, Ian Woolley (pictured below), CRO, [...]

• Mobile Viewability Matters: Peering into the World of In-App Measurement

  7 years ago News

  

  According to eMarketer, adults in the UK will spend 2 hours and 7 minutes on their smartphone in 2018 – 37% more than the average time spent on desktops and laptops. Within this context, apps account for 82% of total [...]

• Shopping Apps Help Mobile Account for Half of European Online Sales; Nearly Half of UK Shoppers Put Off by Irrelevant Offers

  7 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Shopping Apps Help Mobile Account for Half of European Online Sales; Nearly Half of UK Shoppers Put Off by Irrelevant Offers; and For Most [...]

• AR Will Bring New Growth: Q&A with Stuart Flint, Oath

  7 years ago News

  

  While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats, some of them based on AR. In the run-up to the launch, ExchangeWire talked to Stuart Flint (pictured below), Head [...]

• Selling Your Goods Online: Measurement, Challenges, and Pioneers – Q&A with Summit

  7 years ago News

  

  Selling goods online is by no means an even playing field. Some companies base their whole business models around it, while some find it a perennial thorn in their side. Speaking exclusively with RetailTechNews, David Trolle (pictured below), head of online [...]