Latest Stories

• AU Marketers Must Continue to Demand More Transparency : Q&A with Samuel Tan, ANZ Market Development Director, AppNexus

  7 years ago News

  

  Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the key theme in the local ad tech industry. Both advertisers and publishers will look to only work with vendors that [...]

• Cannes Lions Gets to Grips with Digitisation in Major Outdoor Overhaul

  7 years ago News

  

  There was much to be said for the state of the Cannes Lions annual Festival of Creativity last year. One person who was particularly vocal about it – specifically, the lack of recognition for digital innovation in the Digital Outdoor [...]

• AI Realities & Futures In Retail

  7 years ago News

  

  The retail sector has often been regarded as slow when it comes to the adoption of artificial intelligence. However, an industry that once seemed unsure how best to leverage this technology, is slowly getting to grips with its proper application. [...]

• Why the Outcome-Based Model Is the Only Logical Route for Agencies

  7 years ago News

  

  Holding groups are under pressure. Their business model has been questioned and undermined by everyone over the past 12 months – from trade-press hacks, to auditors, to client bodies, to grandstanding FMCG CMOs. The relevancy of the agency function has [...]

• In-Transit Advertising is Not Maximising its Potential: Q&A with Tim Letheren, Inadvia

  7 years ago News

  

  Have you ever heard of in-transit media before? If you've noticed digital advertising while travelling by air, rail, coach, or at sea, then you've probably noticed it without realising. But how is this advertising delivered and how is it targeted [...]

• Amazon vs Brands – An Uncomfortable Relationship

  7 years ago News

  

  Amazon has retailers trapped in a corner. Partner with the behemoth, and retailers can grow sales, but are only offering Amazon more data on their customers, thereby helping their growth. Don't partner, and retailers risk losing ground on the competition. In [...]

• Experts Discuss: What Can Blockchain Really Do for Advertising?

  7 years ago News

  

  There is a lot of chatter about blockchain these days, but what can blockchain technology actually do for the advertising industry? What are its general applications in the real world? Fighting fraud? Disinformation campaigns? Content monetisation? Will this really help [...]

• AI, Hyper-Personalisation, Automation & More: the Big Retail Trends of 2018

  7 years ago News

  

  Having well and truly settled in to 2018, many retailers are in the midst of defining their latest business objectives, as well as how they plan to continue improving across all areas of their business, writes David Buckingham, CEO, Ecrebo [...]

• Australian Retailers Turning to Tech to Fight Amazon; Amazon Syphoning Customers From Other Retailers

  7 years ago News

  

  RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Australian retailers turning to tech to fight Amazon; Amazon syphoning [...]

• Fyber Partners with Tapjoy & AdColony; Digital's Share in OOH Rising

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with AdColony & Tapjoy; 13% of Brands' Media Budgets Goes to OOH; Triton Digital Integrates a2x with Platform 161; and Mobile eCPM Increase Strongest [...]