Latest Stories

• What's on the Horizon for Header Bidding

  7 years ago News

  

  Header bidding has been one of the hottest topics for the last year, giving the advertising industry new ways to sell programmatic inventory. Writing exclusively for ExchangeWire, Augustin Ory (pictured below), CEO, The Moneytizer, talks about the ways publishers can [...]

• Amazown Goal? Shining a Light on the Inconvenient Impact of Convenience

  7 years ago News

  

  January 2018 may go down in history as the month when automation went mainstream. Here, Dr John Bates, CEO, Testplant, tells us exclusively how, despite decades of premonitions, promises, and potential, when Amazon Go opened the doors of its first [...]

• Programmatic Direct Proves Relationships Are Still at the Heart of Advertising

  7 years ago News

  

  More control, more transparency – more ROI. Programmatic direct has everything going for itself. In this op-ed for ExchangeWire, Richard Kidd (pictured below), VP, head of business development, OpenX, looks at the reason for programmatic direct’s meteoric rise and its [...]

• A DSP’s Open Letter About Social Buys

  7 years ago News

  

  What value could social data add to programmatic buying? Writing exclusively for ExchangeWire, Jeff Marshall (pictured below), CrossInstall’s co-founder and CEO and a mobile gaming and advertising industry veteran, discusses why DSPs are adding to their programmatic offerings with social [...]

• Now & Next: Payment Solutions

  7 years ago News

  

  The recent pace of change in the payment solutions space has been rapid. From contactless payments, to mobile wallets, and now payment via QR codes, these advancements have led to talk of cashless societies. This edition of RetailTechNews’ Now & [...]

• What to Expect This Year in the World of TV Advertising

  7 years ago News

  

  The world of advertising and TV has been changing rapidly over the last couple of years with an increase in technology solutions, movement of brand dollars, and how advertisers are addressing the medium. Writing exclusively for ExchangeWire, Walt Horstman (pictured [...]

• JICWEBS & TAG Cooperate; German Authorities to Probe Ad Tech Providers

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS and TAG align for brand safety and antifraud initiatives; German anti-trust probe; Ads.txt on OpenX exchange; UK is largest data market [...]

• Helping British SMEs Grow; Amazon Finally Moves into Healthcare

  7 years ago News

  

  RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Helping British SMEs grow; Amazon finally move into healthcare; and [...]

• Ad Spend Grows for 17th Consecutive Quarter – The Industry Reacts

  7 years ago News

  

  UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published Wednesday (31st January). The latest data underpins preliminary figures, which show 2017 [...]

• The New Frontier for Programmatic: Digital E-Commerce

  7 years ago News

  

  Much is to be said about the new wave of buying and selling throughout the greater digital ecosystem. As e-commerce continues to transform the way businesses and retailers alike generate income, the industry must look to divide programmatic buying into [...]