Latest Stories

• Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division 

  8 months ago News

  

  On today’s news digest: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division  Stepping up its offering for marketers, Spotify has launched an in-house creative agency, Spotify Creative Lab. The streamer intends to encourage [...]

• Teads Unveils Creative Consortium Built to Incubate Innovation to Bolster Results for Advertisers

  8 months ago News

  

  Teads, the global media platform, today (June 14th, 2024) announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance exceptional creative services and maximise campaign results for advertisers.  The new offerings extend Teads’ ability to [...]

• 59A Launches Unified Shopper Media & the 59A Shopper Index

  8 months ago News

  

  59A, a technology business that creates and deploys custom algorithms to deliver advantage to brands within media planning and buying, is launching Unified Shopper Media - a revolutionary new approach to shopper media. Unified Shopper Media promises to transform how brands [...]

• ADZ Strategies’ Alessandro De Zanche on Calls to Ban Fossil Fuel Ads, AI Regulation and TikTok’s Election Protection Measures  

  8 months ago Podcast

  

  In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Alessandro De Zanche, independent monetisation consultant at ADZ Strategies, to get into the latest going on in ad tech.  They discuss the UN secretary general’s calls to [...]

• The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9% 

  8 months ago News

  

  This week on The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%; The Latest News in Today’s MadTech Daily Podcast  Ad networks, more and more by the week: firstly, Google announced the launch of Google TV network [...]

• Pixalate Introduces Supply Chain Object Post-Bid Verification & Pre-Bid Blocking Technology

  8 months ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has launched a new Supply Chain Object (SCO) audit and verification tool. The tool helps buyers prevent wasted ad spend and rectify problems that persist in complex and [...]

• Footballco's James Lamon on Euro 2024 and the Power of Football for Brands

  8 months ago Podcast

  

  Footballco's EVP of content and operations joins the pod to discuss Euro 2024, and how engaged fanbases make football an ideal home for smart brand activations. Euro 2024 is almost upon us. The tournament is set to be one of the [...]

• “Winner Stays”, Featuring Ronaldo & Neymar, Tops List of the Most Exciting Nike Football Ads of All Time

  8 months ago News

  

  World Cup 2014 ad “Winner Stays” is the most exciting Nike Football ad of all time. That’s according to new research from global creative effectiveness platform DAIVID, which ahead of EURO 2024 has used its advanced content testing platform – [...]

• Opera Elevates Ad Quality & User Safety with GeoEdge

  8 months ago News

  

  Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising platform Opera Ads, announces its renewed collaboration with GeoEdge, global leader in ad security. [...]

• Fortune Media & Great Place to Work Name Clinch a 2024 Best Workplace in New York

  8 months ago News

  

  Great Place To Work® and Fortune magazine have honoured Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, as one of this year’s Best Workplaces in New York.  This is Clinch’s [...]