Latest Stories

• Equativ & Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms & Marketplaces

  8 months ago News

  

  Equativ, the global independent ad tech company, announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to [...]

• Adsquare Announces Partnership with billups for Privacy-Compliant OOH Planning & Measurement

  8 months ago News

  

  Adsquare, a leading Location Intelligence Platform, has announced a new partnership with billups, a global out-of-home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform. This collaboration equips billups' clients and [...]

• Advertising Industry Financials H1 2024

  8 months ago News

  

  In this feature article, ExchangeWire research lead Mat Broughton delves into how public companies across the media supply chain have fared thus far in 2024, and how the landscape may evolve as we head into H2. As is fitting for [...]

• BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table 

  8 months ago News

  

  On today’s news digest: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table  BeReal, the Paris-based photo sharing app which promotes authenticity on the platform, has been acquired by French video game maker, [...]

• Lumen Research Announces EMEA Partnership with IPG Mediabrands for Attention-First Advertising Solutions 

  8 months ago News

  

  Today, (June 13th, 2024) Lumen Research, the global attention technology company, announced a formal partnership with IPG Mediabrands across the EMEA region to deploy Lumen’s end-to-end, cookieless attention solutions for brands looking to drive higher performance across the funnel.  Lumen offers [...]

• MediaCorp's Raj Parekh on the Power of Branded Content

  8 months ago Podcast

  

  ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content. On this episode of the MadTech Podcast Special, Raj looks at the power of branded content, the joy of good [...]

• Connatix’s Jenn Chen on the Cookieless Future: “Start testing solutions now”

  8 months ago News

  

  Connatix President and CRO, Jenn Chen, joins us for a discussion around the cookieless future, how both advertisers and publishers are preparing, and how both can create stable revenue streams. As cookie deprecation on Chrome inches closer, are there many advertisers [...]

• New YouGov Study Shows Only 25% of Advertisers are Ready for Cookie Deprecation

  8 months ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (June 12th, 2024) announced results from study conducted on its behalf by YouGov, focused on advertiser reactions to cookie deprecation. Advertisers are bracing for the cookieless world and despite [...]

• Smartstream Partners with PubMatic to Expand Programmatic Buying Across its Premium Inventory in the DACH Region

  8 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (June 12th, 2024) announced its partnership with Smartstream, a leading digital marketing provider of comprehensive video advertising solutions in the DACH region.  Advertisers using Smartstream’s platform [...]

• TikTok Political Content More Confusing & Less Likely to be Trusted, According to New Research

  8 months ago News

  

  People are less likely to trust political content posted on TikTok and find it more confusing than other digital channels.That's according to new research from creative effectiveness platform DAIVID, which is analysing the effectiveness of the digital content posted by [...]