Latest Stories

• Total Media’s Kieren Mills on Reuters’ Partnership with Gannett, Growth in Streaming Advertising and Netflix’s Sports Success 

  3 weeks ago Podcast

  

  In this MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency Total Media to look at the latest in publishing and streaming. They discuss Reuters’ recent partnership [...]

• The Stack: Meta to End Fact-Checking While X’s Content Moderation Comes Under Further Scrutiny; Japan Announces Action Against Google    

  3 weeks ago News

  

  This week on The Stack: Meta to End Fact-Checking While X’s Content Moderation Comes Under Further Scrutiny; WWE’s Netflix Debut; Japan Announces Action Against Google    Meta shocked many this week by announcing the end of fact-checking for its social media platforms, [...]

• Yahoo DSP Debuts New Partnerships at CES 2025

  3 weeks ago News

  

  Yahoo DSP has announced a host of new integrations with some of the world’s leading reporting, sustainability and supply-path segmentation partners, designed to help advertisers do more with their budgets.  Expanding supply intelligence partnerships: Developed in collaboration with leading partners Jounce, [...]

• "The CTV environment is particularly challenging": Samba TV's Jay Fowdar on Omni-channel Effectiveness

  3 weeks ago News

  

  We meet with Jay Fowdar, VP of customer success at Samba TV, in this interview to discuss ongoing challenges in omni-channel planning.  Jay also shares insights into how first-party data that leverages TV viewership data and postcodes is an innovation that [...]

• EU Pushes to Conclude Investigation into X’s Content Moderation; Reddit Introduces New Features for Advertisers

  3 weeks ago News

  

  News in brief: EU Pushes to Conclude Investigation into X’s Content Moderation; Reddit Introduces New Features for Advertisers; Livestreaming Shopping App Whatnot’s Valuation Rises to $5B EU Pushes to Conclude Investigation into X’s Content Moderation Top officials in the European Commission (EC) [...]

• Intent IQ Implements GDPR Compliance - Strengthening Commitment to Privacy & Security

  3 weeks ago News

  

  Intent IQ, a leading provider of identity resolution and marketing solutions, today (January 8th, 2025) announced its compliance with the General Data Protection Regulation (GDPR). This achievement underscores the company’s commitment to upholding the highest standards of data privacy and [...]

• Kevel & Vantage Partner to Transform Retail Media Management

  3 weeks ago News

  

  Kevel, the leading provider of API-based retail media ad serving technology, and Vantage, the Orchestration Layer for Retail Media™, have announced a partnership that allows retailers, marketplaces, and eCommerce platforms to more easily manage their advertising operations. The collaboration combines Kevel’s [...]

• ECN Partners with VIOOH to Expand Programmatic DOOH to Premium European Offices

  3 weeks ago News

  

  ECN, a world leading digital-out-of-home office media publisher, today (January 8th, 2025) announced a new partnership with VIOOH, a premium global digital out-of-home (DOOH) supply-side platform. This expands VIOOH's global footprint to premium office buildings across the UK, France, and [...]

• Zeno Media Partners with NumberEight to Enhance Mobile Apps

  3 weeks ago News

  

  Zeno Media, a leading provider of digital streaming services for audio content, announced a strategic partnership with NumberEight, the cutting-edge ID-less data platform. This collaboration will see NumberEight’s advanced on-device AI integrated into Zeno Media’s mobile apps, which serve millions of [...]

• Meta to End Third-Party Fact-Checking; Singapore Considers Social Media Age Restrictions; Disney to Combine Hulu + Live TV with FuboTV 

  3 weeks ago News

  

  News in brief: Meta to End Third-Party Fact-Checking Program; Singapore Considers Social Media Age Restrictions; Disney to Combine Hulu + Live TV with FuboTV  Meta to End Third-Party Fact-Checking Program   Meta has announced it will be ending its third-party fact-checking program, instead [...]