Latest Stories

• Digest: PayPal to Launch UK Ad Business in July; WARC Downgrades Ad Spend Outlook by $20bn across All Media

  3 weeks ago News

  

  Today's digest discuses the launch of PayPal's UK Ad business, WARC's updated ad spend forecast, OpenAI's funding, and removal of diversity references from WPP's annual report. PayPal to Launch UK Ad Business in July  PayPal will be launching its ad business [...]

• Nexxen’s Evelina Bucelyte on CTV Challenges, Context and Campaign Optimisation  

  3 weeks ago News

  

  In this Q&A, we’re joined by Evelina Bucelyte, Account Director at Nexxen, to discuss the challenges encountered by advertisers as a result of the fragmented connected TV (CTV) ecosystem. She also expands on the role played by context, as well [...]

• The Objective Achieves a 400% ROI Thanks to the Opti Digital SaaS Platform

  3 weeks ago News

  

  Opti Digital, a leading premium advertising monetisation platform, has formed a strategic partnership with The Objective, Spain's fastest-growing digital newspaper over the past two years. By integrating Opti Digital's advanced platform, The Objective has significantly optimised its programmatic strategy, achieving [...]

• VIOOH & MCDecaux, Japan Branch Office of JCDecaux, Launch its Programmatic DOOH Offer in Japan

  3 weeks ago News

  

  MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, announces that MCDecaux is today (April 1st, 2025) launching the programmatic purchase of the premium digital inventory in Japan. The inventory starts with 55 digital screens all available [...]

• NumberEight Partners with Carbonatix to Elevate Programmatic Audio Advertising with Audience Curation

  3 weeks ago News

  

  NumberEight, a global leader in privacy-first, ID-less data solutions, is excited to announce a strategic partnership with Carbonatix, a pioneer in programmatic digital audio advertising.  This collaboration integrates NumberEight’s Affinity Audience solution into Carbonatix’s advanced audio ecosystem—powering both web-based text-to-speech (TTS) [...]

• Chalice AI Launches in EMEA, Led by Managing Director Freddie Turner

  3 weeks ago News

  

  Chalice AI, the US-based advertising technology company, today (April 1st, 2025) announces its expansion into the EMEA market, led by Freddie Turner, former managing director of MiQ UK. This marks a significant milestone in Chalice AI's mission to revolutionise advertising [...]

• Digest: Apple Fined over iOS Data Consent Practices; BBC Decides Against Podcast Ads Plan

  3 weeks ago News

  

  Today's digest looks at fines over data consent practices, xAI's acquisition of X, and BBC abandoning its plan to introduce ads to podcasts. Apple Fined €150 Million Over iOS Data Consent Practices Apple Inc. has been fined  €150m (£124m) by France’s [...]

• Mass Mutual Campaign Starring NCAA Star Flau’jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads

  3 weeks ago News

  

  A Mass Mutual ad starring NCAA basketball star Flau’jae Johnson, tennis champion Madison Keys, and World Cup winner Christen Press tops a chart of the most emotionally engaging March Madness ads (so far). WIth the annual NCAA tournament in full swing, [...]

• Labour’s Impact on UK Ad Tech: What has Changed So Far? 

  3 weeks ago News

  

  Eight months on from Labour’s victory in the UK’s last general election, how has our ad tech ecosystem been impacted? We examine the changes introduced by Keir Starmer and his party, as well as the industry’s trajectory for the near [...]

• Digest: EU to Reduce Fines on Big Tech to Avoid US Backlash; TikTok Shop Expands in Europe 

  3 weeks ago News

  

  Today's digest looks at the latest surrounding Europe's Digital Markets Act, TikTok Shop expanding further into Europe and Reddit enhancing features for advertisers. EU to lessen DMA blow on Apple and Meta to avoid US backlash The European Union is set [...]