Latest Stories

• MOBKOI Drives Sustainability Forward with Cedara Partnership

  3 weeks ago News

  

  MOBKOI, the innovative mobile advertising platform from The Brandtech Group, has partnered with Cedara, the Carbon Intelligence Platform, to amplify its sustainability mission. This collaboration empowers MOBKOI to reinforce its position as a pioneer in sustainable digital advertising by accurately [...]

• VIOOH Announces Ludovic Menard as New Chief Product Officer

  3 weeks ago News

  

  Today, (February 12th, 2025) VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced Ludovic Menard as its new chief product officer (CPO).  Menard returns to VIOOH after almost three years, succeeding former CPO Jon Block, who left the business at [...]

• The Evolution of Independent Agencies

  3 weeks ago Podcast

  

  In this edition of The MadTech Podcast Special, Michelle Sarpong, commercial lead at the7stars and Charlotte Powers, head of digital at Bountiful Cow join ExchangeWire research lead Mat Broughton to discuss the key strengths and evolution of independent agencies.Over the [...]

• YouTube TV Viewership Exceeds Mobile; Kevel to Acquire Nexta; UK and US Refuse to Sign Declaration for Inclusive and Sustainable AI  

  3 weeks ago News

  

  News in brief: YouTube TV Viewership Exceeds Mobile; Kevel to Acquire Nexta; UK and US Refuse to Sign Declaration for Inclusive and Sustainable AI   YouTube TV Viewership Exceeds Mobile for First Time  TV has surpassed mobile and is now the primary device [...]

• goTom is Expanding: New Experts in Account Management, Customer Success & Marketing

  3 weeks ago News

  

  This quarter, goTom welcomes two new team members: Tobias Keller joins as a customer success manager. With years of experience in customer success management within the ad tech sector at Webrepublic and TX Group, he will now focus on supporting [...]

• Kevel Announces Acquisition of Nexta

  3 weeks ago News

  

  Kevel, the leading provider of API-based retail media ad serving technology, has announced the acquisition of Nexta, an automated advertising self-serve platform. The acquisition illustrates Kevel’s commitment to redefining the retail media landscape with an all-encompassing solution to arm retailers [...]

• Kevel Acquires Nexta: James Avery and Martin Jensen discuss the deal

  3 weeks ago Podcast

  

  So the news is out - Kevel is acquiring Nexta. On this podcast special, James Avery, CEO and founder, Kevel and Martin Jensen, CCO and founder, Nexta, join ExchangeWire's John Still to discuss the deal, what it means to both [...]

• ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad 

  3 weeks ago News

  

  News in brief: ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad  ITV Investors Back M&A Talks ITV’s major shareholders are in support of efforts to explore a potential [...]

• Ads From NFL, Jeep and He Gets Us Are Most Emotionally-Engaging Ads From Super Bowl LIX, According To New DAIVID Research

  3 weeks ago News

  

  The NFL’s “Somebody | It Takes All of Us” is the most emotionally-engaging ad of Super Bowl LIX. That’s according to new research from creative effectiveness platform DAIVID, which found the spot, which features NFL players mentoring children, generated the most intense [...]

• Yahoo Academy is Back: Nominations for Class of 2025 Now Open

  3 weeks ago News

  

  Nominations are now open for Yahoo Academy 2025, an industry-renowned, immersive talent development programme designed to empower the next generation of media and marketing professionals across Australia and Singapore. This 14th edition marks three years since Yahoo Academy expanded to [...]