Latest Stories

• Trio of Senior Vice Presidents Promoted to Adform’s Senior Leadership

  3 weeks ago News

  

  Adform, the most powerful and safe media buying platform in the world, today (November 4th, 2024) announces three significant promotions within the finance and IT departments to recognise the exceptional talent within the team and strengthen its senior leadership.  Jonas Hjorth [...]

• Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows 

  3 weeks ago News

  

  News in brief: Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows; Gov Funding for UK Creative Industries Confirmed  Sky Faces Bill for Underpaying Ad Partners Sky is facing a bill of hundreds of millions of pounds following a [...]

• Looking to Industry Review 2025: Defining Key Pillars

  3 weeks ago Podcast

  

  In this MadTech Podcast episode, John Still is joined by Ciarán O’Kane, Rachel Smith and Lindsay Rowntree to talk about ExchangeWire’s upcoming Industry Review report. They discuss the key industry issues surrounding each pillar, expanding on why they are important for [...]

• The Stack: Troubles Continue for Google; UK Ad Spend Soars 

  3 weeks ago News

  

  Today on The Stack: Troubles Continue for Google; UK Ad Spend Soars; Today’s MadTech Daily Troubled times continue for Google as a French court ordered the tech titan to pay Equativ a sum of €26.5m over its anti-competitive practices in online [...]

• Scaling Retail Media’s Walled Gardens  

  3 weeks ago News

  

  Marketers see limitless potential in the e-commerce version of stocking candy and chewing gum by the checkout aisle.   Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [...]

• 17K+ Apple App Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate Report

  3 weeks ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today (October 31st, 2024) released the September 2024 Open Programmatic Ads and No Detected Privacy Policy Benchmarks Report for the Apple App Store, part of Pixalate’s Privacy Violation [...]

• Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement

  3 weeks ago News

  

  Adform, the most powerful and safe media buying platform in the world, today (October 31st, 2024) announces the expansion of its partnership with Happydemics, the leading actionable ad analytics and brand lift platform empowering ad players globally. Greater access to Happydemics’ [...]

• 1 in 3 Domains Fail Media Quality Thresholds, According to Ground-Breaking New Report from Picnic

  3 weeks ago News

  

  Picnic, a leading quality media platform, has today (October 31st, 2024) launched significant findings in its newly released Media Quality Report 2024, powered by new PIQ intelligence.  After reviewing over 30,000 domains (which accounts for almost all the ad traffic in [...]

• El Proveedor de Tecnología Publicitaria de Vídeo Digital AdPlayer.Pro Lanza su Submódulo de Vídeo Outstream para Prebid.js

  3 weeks ago News

  

  AdPlayer.Pro, un proveedor global de soluciones de tecnología publicitaria de vídeo digital, ha presentado su Submódulo de Vídeo, diseñado específicamente para editores que trabajan con Prebid.js. Según el anuncio, el Submódulo de Vídeo de AdPlayer.Pro implica que el reproductor de vídeo [...]

• 12K+ Google Play Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate Report

  3 weeks ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today (October 31st, 2024) released the September 2024 Open Programmatic Ads and No Detected Privacy Policy Benchmarks Report for the Google Play Store, part of Pixalate’s Privacy Violation [...]