Latest Stories

• Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media

  8 months ago News

  

  On today’s news digest: Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media Costco is the latest of many to reveal plans to build out an ad business. The retailer – which is [...]

• DanAds & Brand Metrics Join Forces to Transform Advertising with Advanced Brand Lift Insights

  8 months ago News

  

  DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand Metrics, an innovative provider of automated brand lift data. This [...]

• Will Meta be Allowed to Train its AI on User Data?; UK Retailers Launch Biggest Ever Collective Action; California Protests Proposed AI Bill 

  8 months ago News

  

  On today’s news digest: Will Meta be Allowed to Train its AI Models on User Data?; UK Retailers Launch Biggest Ever Collective Action; California Protests Proposed AI Bill   Meta has been hit with 11 EU complaints over proposed changes which would [...]

• The Telegraph’s Karen Eccles on Publishers’ Print Revenue Decline, MFA Sites and Political Ads Moving Away From Microtargeting 

  8 months ago Podcast

  

  In this MadTech Podcast episode, John Still is joined by Lindsay Rowntree and Karen Eccles, CCO at The Telegraph. They delve into a publisher-focused conversation, exploring publishers’ decline in print revenue, how MFA’s are affecting the online publishing industry, and [...]

• The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage Businesses

  8 months ago News

  

  This week on The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage Businesses; ITN Safeguards Content Archive from AI; Today’s episode of the MadTech Daily  Early this week, we took a look at a report [...]

• AUDIENCES’ Rob McLaughlin on Capitalising on First-Party Data and Prioritising Privacy

  8 months ago News

  

  In this interview, Rob McLaughlin, founder and CEO of AUDIENCES takes a look at the competitive advantage first-party data can provide, expanding on how both advertisers and publishers can capitalise on it. He also discusses how marketers can ensure they [...]

• What is the Future of Search? 

  8 months ago News

  

  AI has changed the world of search as we knew it. As the technology paves the way for further major updates to how we search, what are the ramifications for the ad tech industry?   A shapeshifting search landscape  AI-powered searching has opened [...]

• Revolutionising CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than Traditional Ads

  8 months ago News

  

  GumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, has released new data around superior attention measurement and engagement across GumGum’s Connected TV (CTV) ad unit, In-Video.  In-Video [...]

• Amplified Intelligence Findings Reveal AR Captures Active Attention & Increases Likelihood to Buy by 53%

  8 months ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to assess how augmented reality (AR) lenses captivate audiences.  Conducted in partnership with global media agency OMD, the research initiative facilitated live [...]

• Using AI to Master the Branding Trio – Differentiation, Targeting & Loyalty

  8 months ago News

  

  In this feature, Lavin Vaswani of Quantcast takes a look at how AI can help brands master their targeting, and stretch limited budgets. Artificial Intelligence (AI) is one of 2024’s most talked about digital developments. Gartner placed generative AI on the [...]