Latest Stories

• Truth & Transparency Key to Programmatic Growth

  8 years ago News

  

  The advertising industry is in the early stages of a massive reinvention that will result in USD$640bn (£494bn) in annual global ad spend being transformed to programmatic technology. This transformation started with display ads, but will eventually encompass every form [...]

• Germany Is Market of Choice for Cedato, Expanding European Footprint with New Berlin Office

  8 years ago News

  

  Cedato, the programmatic operating system for video, today announces the expansion of its global footprint, with the opening of its new Berlin base of operations. ExchangeWire speaks exclusively with Cedato CMO, Dvir Doron, about the expansion and why Germany was [...]

• VideoAmp Raises USD$21.4m in Series B Funding; SpotX Acquired by RTL Group

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: VideoAmp raises Series B; RTL Group acquires SpotX; Valassis acquires MaxPoint; The Trade Desk and White Ops partner; Inneractive launches initiative to [...]

• Driving the Industry Forward with Collaboration

  8 years ago News

  

  Collaboration. It’s a simple concept, but it seems to be one we take for granted. In a professional environment, at least, collaboration is a concept that could definitely be worked on and developed. Collaborating with potential industry competitors may not [...]

• Who Is Responsible for Programmatic?

  8 years ago News

  

  Often, asking who is responsible for programmatic advertising results in a misinterpretation that the 'who' has to be a single individual. However, as Kristen Ditsch, senior manager of client success, Choozle, explains, it isn't as simple as that. Writing exclusively for ExchangeWire, Ditsch [...]

• LATAM to Reach 2.5bn Mobile Devices by 2025; Mexican Digital Ad Market Grows by 28%

  8 years ago News

  

  In this week's LATAM Roundup: a recent study forecasts 2.5 billion connected mobile devices in Latin America by 2025, in a market that is expected to reach £278bn in revenues; digital advertising grows by 28% in Mexico, where programmatic media already [...]

• Solides Wachstum von Programmatic in Deutschland; smartclip kooperiert mit Goldbach Audience

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Wachstumsrate von Programmatic in Deutschland; smartclip und Goldbach Audience kooperieren in Österreich; Ströer und Seeding Alliance machen Programmatic nativ; und Fünf Fragen an [...]

• Native Delivers Brand Safety in a Programmatic World

  8 years ago News

  

  When it comes to the most controversial subjects of the marketing world, native and programmatic are vying for first place. Native is criticised as a tactic that intentionally misleads audiences, allowing advertising to disguise itself as genuine editorial content, while [...]

• Mobile Ad Spend to Grow by 31% in the UK in 2018; SpotX Fully Acquired by RTL Group

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives UK ad spend in 2018; RTL acquires remaining SpotX shares; Venatus adopts ads.txt standard; Inneractive battles ad fraud; and adsquare launches data [...]

• Gender Balance in Advertising & Marketing: It’s Time to Broaden the Conversation

  8 years ago News

  

  We are pretty opinionated at ExchangeWire, and we encourage opinionated conversation from our readership. We consider ourselves a forum for the industry to debate issues of the day, connected to the business of advertising and marketing technology. However, there’s one [...]