Latest Stories

• Personalisation, But Not Precision

  8 years ago News

  

  With the death of cookie-based marketing on the horizon, personalised marketing (or identity-based marketing) is on the rise with the so-called 'universal ID'. Writing exclusively for ExchangeWire, Ray Kingman, CEO, Semcasting, talks about the challenges the universal ID still faces, [...]

• Taptica Acquires Tremor Video’s DSP; Kepler Integrates with LiveRamp

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Taptica buys Tremor Video’s DSP; Kepler partners with LiveRamp; Videology and Tru Optik parter; Cuebiq launches new IoT Audiences; inMarket integrates with [...]

• What Are You Forgetting When Developing Your Mobile Advertising Strategy?

  8 years ago News

  

  We have found ourselves at a point in time when people are so incredibly distracted that it becomes infinitely harder to grasp their attention. The minefield of consumer attention is a hard one to navigate; and those who are successful [...]

• Digital Can Steal Hearts & Minds, As well As Ad Budgets

  8 years ago News

  

  When you think of bold creative executions, digital doesn't tend to spring to mind and an even less obvious connection is mobile. Yet, given the weight of importance consumers place on their mobile devices, why shouldn't these be front and [...]

• China Ad Tech Players Don't Always Respect Boundaries; Singapore Media Giants to Build Programmatic Marketplace

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China ad tech players don't always respect boundaries; Singapore media giants to build programmatic marketplace; China 1Q [...]

• APAC Publishers Dragged Down by SSP Codes

  8 years ago News

  

  Publishers in Asia-Pacific still are putting multiple codes from different SSPs, which drags down page loads and worsens ad latency. They need to move away from this and start embracing header bidding, urges Rammohan Sundaram, C1X's Asia-Pacific Middle East Africa [...]

• Clear Channel & In Loco Media Close OOH Deal; Cazamba Expands to LATAM Countries

  8 years ago News

  

  This week's Latin American Roundup brings the following stories: Clear Channel and mobile ad company In Loco Media close a deal to integrate their solutions in out-of-home campaigns in Brazil; Cazamba expands operations in Latin America with offices in Miami, [...]

• Mehr Kooperationen für adsquare; MMA Deutschland wächst

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neue adsquare-Kooperationen; MMA Deutschland auf Wachstumskurs; und Axel Springer und United Internet bringen Awin. Adsquare kooperiert mit Adbrain, Drawbridge, Tapad Über eine Handvoll neuer Kooperationen will Adsquare [...]

• Clients Want More than Just a Transactional Approach to Media: Q&A with John Antoniades, Spark Foundry

  8 years ago News

  

  Agency holding company Publicis Groupe has certainly seen some changes in 2017. From a reshuffling and rebranding of its global media agency brands within Publicis Media, to the announcement at Cannes that the group is to reinvest all awards-related budget [...]

• Screen6 Launches Tech Platform Hub; New Standard Ad Portfolio by IAB Europe

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Tech hub for platforms launched by Screen6; IAB collaborates on new ad standards; Identity matching solution by AdBrain; UK ranks lowest in [...]