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  • 5 Things to Know About GDPR

    News

    It's now less than a year until new data protection rules will be introduced in Europe. Known as the GDPR, the effects of the wide-reaching privacy protection regulation still seem to be shrouded in mist for the members of the ad tech [...]

  • ATS London 8 Years on: Why Ad Tech Matters More than Ever in 2017

    News

    ATS London

    ATS London is now in its eighth year and I still remember our first event vividly. It took place in the old Centre Point building and, like all of our ATS events since, it was oversold. The great Mike Nolet, [...]

  • Advertising Is Top Revenue Source for Mobile Publishers; Rewarded Ads Increase In-App Purchases

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Advertising makes up 56% of mobile publishers' revenue; In-app spend [...]

  • Bridging the Gap Between Publisher & Ad Tech Worlds: Q&A with Lulu Phongmany, PulsePoint

    News

    Transitioning from a position in publishing to a role in ad tech helped Lulu Phongmany, VP strategic partnerships, PulsePoint, bridge the gap between understanding publisher needs and ad tech challenges. Advocating for mutually beneficial outcomes is critical to successful publisher/ad [...]

  • Beyond Billboards: Welcoming a New Golden Age of Advertising

    News

    How do you define advertising? Melinda McLaughlin, CMO, Extreme Reach, believes that content distribution and consumption is blurring the lines of what an 'ad' is, and that this actually brings with it untold opportunities. Writing exclusively for ExchangeWire, McLaughlin takes a look [...]

  • Could VR & AR Technology Change the Way Consumers Watch Wimbledon?

    News

    It’s an understatement to say that smartphone use is growing at an exponential rate, which is making the convergence between the physical and online worlds easier and more seamless than ever before. The already-established AR tech available on smartphones is [...]

  • Future-Facing Rubicon Project CEO Positive Despite Continued Losses

    News

    Rubicon Project (NYSE:RUBI) released its Q2 2017 earnings after close of trading on 1 August, with a positive outlook coming from Rubicon CEO Michael Barrett, despite the company posting another quarter of losses. Revenue missed expectations across the board at USD$42.9m [...]

  • 22% of AU Digital Ads Don't Deliver Uplift; SEA Brands Must Prep for Amazon

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost a quarter of AU digital ads don't deliver uplift; SEA brands must prepare for Amazon platform; [...]

  • AI Plugs Human Errors & Lets Marketers Focus on Quality

    News

    Left to run autonomously, marketing platforms powered by artificial intelligence (AI) can avoid mistakes humans make. Rather than fear it, marketers should leverage this to better focus on producing value-added quality. AI marketing systems could watch and analyse consumers' digital [...]

  • Digital is Driving UK Ad Spend's Growth, But Times Are Still Tough

    News

    In a period of economic uncertainty, the outlook for ad spend in the UK has been unfavourable of late; yet according to the Q1 2017 AA/WARC Expenditure Report, the market is still on course for growth this year. The report, released 27 [...]

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