Latest Stories
Google’s Search Downgrade Inspires Innovative Solutions
The one thing in the advertising industry that’s constant, is change. And companies like Google are always changing the rules on publishers, advertisers, and vendors, which automatically forces change across the industry. Writing exclusively for ExchangeWire, Gonzague de La Tournelle, [...]
Natura Grows Online Sales by 150% with Programmatic; Havas Mexico Presents OOH Solution
This week’s Latin American Roundup brings the following stories: the Brazilian cosmetics brand Natura has increased their online sales by 150% after doubling their investment in digital media, including programmatic solutions; Havas Mexico introduces out-of-home solution using data analytics and [...]
Bessere Sichtbarkeitsraten in Deutschland; Define Media und Active Agent kooperieren
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Sichtbarkeitsraten in Deutschland verbessern sich; Active Agent und Define Media kooperieren; und Yieldlab verifiziert mit ads.txt. Viewability in Deutschland im Aufschwung Sichtbarkeitsraten für Display- und Video Werbung [...]
Cutting Complexity While Increasing Control
As the opening Keynote at ATS Singapore, Sukesh Singh, VP, APAC, Adform, shared the stage with Kumar Prashant, founder and senior partner at Entropia, one of Malaysia’s leading agencies. In the session, Singh and Prashant highlighted how Entropia and Adform [...]
Creative Is the Most Essential Element of Advertising: Q&A with Miha Mikek, Celtra
In order to reach your customer, you need the right creative to engage with them, but this is just the tip of the iceberg. Seamless collaboration across agencies and brand consistency is also a necessity. As Miha Mikek (pictured below), [...]
Good Year for UK Ad Spend; Mediasmart & Cedato Partner
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad spend at landmark high; Mediasmart and Cedato cooperate; Adloox accredited by MRC; Sublime Skinz acquires Kpsule; and Outbrain buys Zemanta. UK [...]
Solving the Disconnect Between Data & the Real World
Have we lost the art of understanding data and interpreting key intent signals? Harvey Sarjant, managing director UK, sirdata.com certainly thinks so. Writing exclusively for ExchangeWire, Sarjant explains why intelligent data modelling will allow brands to reconnect with the entire consumer decision-making process. Procter [...]
Buyers & Sellers Deserve Complete Visibility: Q&A with Chris Rooke, Nativo
Transparency issues are always a top concern in the advertising industry, and rightly so with some of the methods being used. As Chris Rooke (pictured below), SVP strategy and operations, Nativo, explains, there are quite a few practices in play [...]
APAC Driving Mobile Usage; Digital Pay Gap
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: APAC driving mobile usage; Digital pay gap; and a third [...]
If You Want to Ride the Programmatic Wave, Keep it Simple
Teads hosted its inaugural ‘Programmatic Wave’ event to a packed room in London last week, seeing experts from across the industry coming together to discuss the evolution of programmatic, using surfing as a surprisingly fitting analogy. From creative and data, [...]
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