Latest Stories

• Sizmek Agrees to Acquire Rocket Fuel; Media iQ Receives Investment

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek-Rocket Fuel deal; Big investment round for Media iQ; Smaato and adsquare partnership; Taptica buys Adinnovation; Publisher optimisation tool launched by IAS; [...]

• Last-Click vs Multi-Touch-Attribution: Q&A with Greg Endean, Sociomantic

  8 years ago News

  

  Given the well-documented inadequacies of single-touch attribution models that can lead to poor distribution of budget across channels and partners, there are smarter models that can help marketers increase their ROI through more informed budget allocation, Greg Endean, Managing Director [...]

• Publishers Need a Tech Stack Built for Video: Q&A with Dvir Doron, Cedato

  8 years ago News

  

  Out of the challenges publishers face, being technically prepared for the complexities video presents is at the top of the list for such a valuable revenue channel. Dvir Doron (pictured below), CMO, Cedato, speaks with ExchangeWire about the importance of [...]

• Mobile Driving Online Video Views; Exercising Your GDPR Rights

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile driving online video views; Exercising your GDPR rights; and [...]

• IPA Bellwether Report Q2 2017

  8 years ago News

  

  Marketing budgets are being sustained at a robust rate, but Brexit, political uncertainty, and rising inflation are impacting financial prospects, reveals Q2 2017 IPA Bellwether, released this Wednesday (19 July). Report highlights - Largest expansion in marketing budgets for just under [...]

• Interaction with Information: Making Data More Relevant, Affordable & Scalable

  8 years ago News

  

  There's data everywhere, no doubt about that. However, how useful is this data to marketers and are they making the most of what it can offer them? Colin Grieves, managing director, digital marketing and media services, Experian, believes 2017 signals change [...]

• Why Digital Advertisers Need a Premium Marketplace

  8 years ago News

  

  There’s one definitive way to address the issues surrounding brand safety and transparency, but the industry’s not set up to deliver it, says Simon Stone, commercial director, Collective. Unsurprisingly, with the issues surrounding Facebook and YouTube in recent months, there’s growing [...]

• SEA Viewability Close to US Standards; Taptica Acquires Japan Mobile Ad Platform

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA viewability close to US standards; Taptica acquires Japan mobile ad platform; WeChat user base to hit [...]

• Media iQ Announces Significant Investment Round from ECI Partners

  8 years ago News

  

  Today (19 July) global analytics technology company, Media iQ, has announced a significant investment round from private equity firm ECI Partners, for an undisclosed sum. The deal will see ECI take a minority stake in Media iQ to drive accelerated [...]

• SpotX Forms Consulting Arm; Krush Launches Advertising Solution

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: SpotX to guide video advertising strategies; Krush enters the programmatic space; Sizmek introduces frequency capping; Centro rebrands media platform; Accenture acquires Clearhead; [...]