Latest Stories

• Internet Advertising’s Robust Growth Hides an Inconvenient Truth

  8 years ago News

  

  Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and undermining the industry, says Cablato Founder and CEO, Adrian Pearmund (pictured below). If you take a look at the recent Advertising [...]

• Netflix Trounces Analysts' Expectations in Q2 Earnings

  8 years ago News

  

  Through adding a whopping 5.2 million total subscribers, versus the company forecast of 3.2 million, Netflix soared past Q2 growth targets, both on the domestic and international fronts.  The company was rewarded with an 8% rise in stock price in the [...]

• Meeting Minimum Viewability Standards Ignores 98% Engagement; Q&A with Dave Jacobs, 33Across

  8 years ago News

  

  In order for publishers to be competitive and drive revenue for success, as well as for marketers to better engage with their consumers, viewability of high-quality, scalable advertising continues to be important to both. Dave Jacobs (pictured below), COO, 33Across, [...]

• ROIx Expects to Grow by 20% Expanding in Brazil; IAB Brazil Launches Guide Against Fraud

  8 years ago News

  

  This week's LATAM Roundup brings the following stories: the Brazilian video ad tech ROIx expands their commercial team to different regions in the country, expecting to grow by 20%; IAB Brazil launches a local guide with best practices against fraud; and Teads reaches [...]

• Online-Audio wächst um 40%; Viewability Bidding von Active Agent und batch Media

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Online-Audio-Werbung boomt; Active Agent und batch Media bringen Viewability Bidding; und Glispa stellt Avocarrot vor. Online-Audio-Werbung in Deutschland auf dem Vormarsch Digitale Audio-Werbung ist in Deutschland ein Wachstumsmarkt. Zu diesem Schluss [...]

• What is SPO & Why is Everybody Talking About It?

  8 years ago News

  

  If you work for an agency trading desk, programmatic buying unit, or client trading desk you are already doing it; if you work for an SSP, you will be responding to RFPs about it; if you are a publisher, you [...]

• Sizmek Introduces Frequency Capping; Partnership for Eyeota & YouGov

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Frequency Capping at Sizmek; Eyeota-YouGov partnership; Zvelo and S4M collaborate; 1XL promises more audience transparency; EnvisionX promotes blockchain tech; Glispa launches Avocarrot platform; [...]

• The Value of Data: It's Not All Doom & Gloom on the High Street

  8 years ago News

  

  It’s been a difficult 2017 so far for the retail sector: Jaeger collapsed into administration, Rue 21 closed stores, and Debenhams is closing stores to focus on a more digital approach. Many retailers are failing to meet consumer expectations by realigning their [...]

• Mobile Advertising Revenues Topped €63bn in 2016; Mobile Outperforms Desktop

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Global mobile ad revenues continue to rise; Mobile outperforms desktop; [...]

• The New ROI: Return on Influence

  8 years ago News

  

  Brands are fast discovering the power and opportunity of influencer marketing. They’re realising that they can boost online visibility and acquire customers for a fraction of the cost of traditional approaches like radio, print, and TV, while achieving longer-lasting impact [...]