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Challenges Are Necessary for Evolution: Q&A with Dora Lakatos, Glispa
Speaking to ExchangeWire, Dora Lakatos (pictured below), SVP global growth, Glispa, discusses current trends in mobile ad tech, operating a global company from an as-yet conservative market, and explains how the challenges in performance marketing may yet yield some positive [...]
Marketing in the Time of Brexit & Trump: Which Path Should Brands Take?
How does the political landscape impact marketing? Maria Pousa, CMO, Integral Ad Science, explores the fundamentals brands must keep front-of-mind during changing political times and argues that, ultimately, brand values and context shouldn't really change in the short term. In periods of turmoil, [...]
Agency Role Remains Relevant in APAC; AU OOH Revenue Climbs 7% in 2Q2017
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Agency role remains relevant in APAC; AU OOH revenue climbs 7% in 2Q2017; MullenLowe reorgs China operations; [...]
Deep-Learning Algorithm Crucial in Retargeting APAC
As consumers visit different shops and compare offers across various platforms before making their purchase decisions, marketers will need to turn to solutions that can help them analyse patterns and identify correlations. The answer here lies in 'deep-learning algorithms', which [...]
Vistar Media Launches OOH Attribution; NinthDecimal Acquires MoLOGIQ
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Vistar Media launches OOH attribution; NinthDecimal acquires MoLOGIQ; Dex Media acquires YP Holdings; InfoGroup launches mGen; and ShareIQ launches image performance platform. Vistar [...]
Technology-Driven Creative: Five Mobile Takeaways from Cannes
Given the criticism that has been leveled at the mobile marketing industry for its lack of creativity over the years, the presence of mobile technology at the premier advertising event celebrating creativity was an auspicious sign that the industry understands [...]
What’s Next for Native Advertising in Mobile?
It has been more than just a few years since the seismic shift in users’ browsing preferences from desktop to mobile. During that time there has been some serious investment behind the mobile environment, both in technology and formats. Mobile [...]
The Walled Castles & the Rise of the Customer Data Platform
The face of the industry is changing, and data is playing a key role in its transformation, but match rates still pose a huge problem for marketers. Writing exclusively for ExchangeWire, Gareth Davies (pictured below), founder and CEO, Adbrain, argues that [...]
Telefonica Acquires Terra Networks; Digital Ad Revenues Grow by 13% in Peru
In this week’s LATAM Roundup: after announcing the end of its operations in seven countries, Terra Networks announced the selling of their remaining services by Telefonica Brazil for £250m; a recent study presented by IAB Peru revealed that the digital [...]
From Gogglebox to Googlebox: Understanding TV Triggers for Mobile Search
Watching TV with a mobile in your hand is what marketers have commonly referred to as 'second screening'. We like to think of it more as second nature, writes Tom Smith, head of biddable media, mporium. Whether you’re trying to untangle [...]
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