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How the Ad Industry Can Better Leverage the Rise of the Digital Nomad
People who work remotely may sound like they are living the dream, and maybe they are. But they are professional, innovative, flexible, and could very well be your best employees. Writing exclusively for ExchangeWire, Dave Williams (pictured below), co-founder and [...]
Hindsight is 20/20: Examining the Unintended Consequences of Containers
The proliferation of header bidding sparked a need among publishers to adopt new technology to ease the technical load of managing these partners, or risk losing control of their revenue optimisation. At least, writes Jason Fairchild, CRO and co-founder, OpenX, [...]
Will Geolocation Really Fuel the Future?
Personalisation is on the tip of every marketer’s tongue – cited by almost half (42%) as a top priority – and they’re increasingly looking to geolocation data for the insight needed to achieve it, writes Paul Maraviglia, general manager, Europe, [...]
AtresMedia Acquires Smartclip & Debuts in LATAM; IAB Brazil Invests in Government Relations
In this week's LATAM Roundup: AtresMedia acquires Smartclip and debuts in Latin America with 164 million unique viewers in the region, team remains under the leadership of Riza Soares; IAB Brazil invests in government relations with a Law Committee in the country's capital, [...]
ProSiebenSat1 initiiert European Broadcaster Exchange; Mehr Adblocker im 1. Quartal
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Europäisches Medienbündnis „European Broadcaster Exchange“; Deutsche Adblocker-Rate in Q1 gestiegen; und Smaato und DoubleClick bauen Partnerschaft aus. ProsiebenSat1 schmiedet europäisches Medienbündnis Die Sendergruppe ProSiebenSat1 will mit europäischen Partnersendern zusammenarbeiten, um ein Joint Venture [...]
To Successfully Implement Ad Tech & Martech, Management Basics Are Critical: Q&A with Tommy Foo, Grab
In the second of a series of interviews with APAC marketers in the run up to ATS Singapore next month, Wendy Hogan, marketing transformation and strategy director, APAC, Oracle, speaks with Tommy Foo (both pictured), who heads up driver marketing campaigns [...]
Preparing for Cannes Lions 2017: Advice from the Veteran Visitors
Temperatures are soaring and tech specialists from across the globe are descending on the French Riviera; it’s Cannes Lions time again. To avoid wilting in the heat and make the most of this colossal networking opportunity, all visitors – especially [...]
IAS & Facebook Partnership; New European Broadcaster Alliance
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS and Facebook extend their partnership; New European Broadcaster Alliance; xAd rebrands to GroundTruth; Factual and Adform partner; TVTY bumps up moment [...]
Time to Turn on the Lights: Ad Tech’s Need for Radical Transparency
If you can’t measure it, you can’t manage it. This concept is pretty basal when it comes to organisational strategy. Unfortunately, when you apply this logic to the digital media supply chain, it becomes clear the entire system has become [...]
Rewarded Over Mandatory Ads; Fake News, Real Concerns
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Rewarded over mandatory ads; Fake news, real concerns; and Investing [...]
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