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What Is AI Doing for Programmatic? Q&A with Sophie Light-Wilkinson, Rocket Fuel
What do we really mean when we talk about AI? ExchangeWire speaks with Sophie Light-Wilkinson, senior director of marketing, Rocket Fuel, about how AI transcends everyday lives and what it is doing for the future of programmatic marketing. ExchangeWire: As consumers [...]
Ad Blocking, a Prime Example of a Technology War: Q&A with Stuart MacDougall, SourceKnowledge
The rumour of ad blocking killing the advertising industry has never come to fruition; but it certainly continues the conversation about the need and want for it by consumers. Bad website experiences, poor technology, and subpar advertising, leads to the [...]
How to Scale & Discover the Land of Ad Tech Opportunity
The US market might be proving difficult to crack for dodgy Baywatch remakes, but for ad tech CEOs it’s a clear winner. That was one of the major takeaways from FastPay’s breakfast roundtable event, ‘Scaling a Digital Media Business’. As [...]
MediaMath Secure Credit; Snap Acquire Placed
ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: MediaMath secure credit; Snap acquire Placed; Blend Media and OmniVirt partner; Periscope acquire Anthem; PulsePoint launch content marketing platform; OpenX and Google [...]
The Metrics That Matter: App Marketing KPIs That Drive Quality Downloads
The recent update to Google’s Play Store algorithm, and new app marketing offerings and partnerships that Google announced at their annual flagship event, have renewed a spotlight on app marketing metrics. Writing for ExchangeWire, Shani Rosenfelder (pictured below), Head of [...]
5 Ways Holistic Will Change Video Advertising Globally
As audience viewing preferences continue to shift towards watching video anytime and anywhere, and platforms and devices continue to multiply, the media industry is seeing video advertising evolve into a more robust format that can reach viewers whenever and wherever [...]
Online Ad Spend to Hit £29.4bn in Key Asian Markets; APAC Sees Highest Growth in Mobile Ad Spend
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Online ad spend to hit £29.4bn in key Asian markets; APAC sees highest growth in mobile ad [...]
Upper Funnel vs Lower Funnel: Banner Ads Do Work, They're Just Being Measured Incorrectly
Measuring the success of online display advertising is a well-known industry challenge. The industry tends to focus on measuring direct response online ads by conversion metrics, but has failed to come up with a consistent means to measure the effectiveness [...]
Media & Entertainment to Grow Digital Ad Spend by 11.9% in Brazil; Mexican Digital Ad Market Reaches £1bn
In this week's LATAM Roundup: While the Mexican digital ad market is growing steadily and expected to reach £1bn, Brazilian Media & Entertainment sector in Brazil is growing, but slower due to the uncertainties of the local political and economic scenario; [...]
Adblocking-Statistik für Deutschland; Neue Brand-Safety-Maßnahmen von Admetrics
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Zwei Drittel der deutschen Internetuser setzen Adblocker ein; Admetrics verstärkt Brand-Safety-Maßnahmen; und Media Impact kooperiert mit Vidazoo. Adblocking bleibt Problem in Deutschland Beim Thema Adblocking können deutsche Marketer nach wie vor [...]
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