Latest Stories

• Personalised Feed Experience Comes to the Open Web: Q&A with Adam Singolda, Taboola

  8 years ago News

  

  Viewing advertisements across can be a disorganised experience. Publishers are trying to grow their revenue by selling space, no matter where that space may be, and brands are also trying to find the safest and best environments to advertise, which can [...]

• Help Me Help You: Stop Rewarding Bad Behaviour

  8 years ago News

  

  How do we rid the industry of the ills that plague us? Mike Shehan, CEO, SpotX, has a few ideas. Writing exclusively for ExchangeWire, Shehan provides a list of actions buyers must take to help reward good industry behaviour and minimise ad [...]

• AU Online Ad Spend Up 7.2%; Singapore Tourism Tap Tencent Ad Platforms

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Australia online ad spend up 7.2%; Singapore Tourism tap Tencent ad platforms; Singapore SMBs offered help in [...]

• Ad Networks That Compete on Price Won't Last in China

  8 years ago News

  

  An intense price war has been waging between performance ad networks in China; but competing based on price is unsustainable and will not prevent advertisers from jumping ship. Richard O'Connell, general manager of MobAir's China operations, observes that some ad networks [...]

• WPP Combining MEC & Maxus; AudienceScience Closes Business

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the US/North American digital advertising space. In this week’s edition: WPP combine MEC and Maxus; Audience Science close business; xAd partner with DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat; Mediaocean [...]

• Thanks to Technology, Video Creation Has Been Democratised: Q&A with Dror Ginzberg, CEO & Co-Founder, Wochit

  8 years ago News

  

  As advertiser and publisher investment in video continues to grow at a huge scale, the breaking down of barriers to the development of video content and distribution, as well as the realisation of economies of production scale, are starting to [...]

• Advertisers Benefit from Local Data Expertise & Cross-Country Consistency: Q&A with Paul Martin, Xaxis EMEA

  8 years ago News

  

  What does the changing face of data signal for the future of advertising? Are advertisers maximising data and how is it being utilised differently from market to market? What role will AI play? Paul Martin, vice president analytics and insight, [...]

• Mobile First: Stop Talking, Start Acting

  8 years ago News

  

  ‘Mobile first’ is the digital advertising world’s constant mantra. Writing exclusively for ExchangeWire, Farzad Jamal (pictured below), general manager UK, Mozoo, explains how we need to start practising what we preach, highlighting key methods advertisers and agencies should be adopting to make [...]

• Brazilian Video Ads Get Regulation Fee; 10% of WhatsApp Users Are in Brazil

  8 years ago News

  

  In this week's LATAM Roundup, the following stories: a new regulation published in Brazil established that video advertising campaigns should be registered in the local Association and pay the Condecine fee, the same way TV and cinema ads are charged; [...]

• Deutsche Unternehmen nicht auf GDPR vorbereitet; Google bringt Adblocker für Chrome

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: GDPR-Umsetzung in Deutschland; Google Chrome bekommt Adblocker; Markensicherheit bei Snap; und Fünf Fragen an Jürgen Galler, 1PlusX. Deutsche Unternehmen nicht auf GDPR-Implementation vorbereitet Die Datenschutzgrundverordnung GDPR wurde [...]