Latest Stories

• Brazilian Video Ads Get Regulation Fee; 10% of WhatsApp Users Are in Brazil

  8 years ago News

  

  In this week's LATAM Roundup, the following stories: a new regulation published in Brazil established that video advertising campaigns should be registered in the local Association and pay the Condecine fee, the same way TV and cinema ads are charged; [...]

• Deutsche Unternehmen nicht auf GDPR vorbereitet; Google bringt Adblocker für Chrome

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: GDPR-Umsetzung in Deutschland; Google Chrome bekommt Adblocker; Markensicherheit bei Snap; und Fünf Fragen an Jürgen Galler, 1PlusX. Deutsche Unternehmen nicht auf GDPR-Implementation vorbereitet Die Datenschutzgrundverordnung GDPR wurde [...]

• The Realities of Delivering Seamless, Personalised & In-the-Moment Experiences

  8 years ago News

  

  We are in the era of empowered customers who define the customer experience on their own terms. New technologies are enabling new innovative experiences, which are in turn driving increasing customer expectations. This leads to the requirement for business transformation; [...]

• Snap's Brand Safety Coalition; Infectious Media Cooperates with Screen6

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Snap extend cooperation with IAS, Moat, and DoubleVerify to a strategics brand safety council; Infectious Media integrate Screen6's cross-device ID; Pubmatic extends [...]

• Advertisers Set the Tone; If They Don't Care, Nobody Will: Q&A with Marc Goldberg, CEO, Trust Metrics

  8 years ago News

  

  In the plexus of traffic quality, brand safety, ad fraud, fake news, and transparency, the more the industry fuels the conversation, the more it seems it's creating a rod for its own back. ExchangeWire speak with Marc Goldberg (pictured below), [...]

• Bringing Transparency & Trust Back to Advertising: Q&A with Andrew Susman, Empower

  8 years ago News

  

  Transparency and trust are two of the biggest problems plaguing the online advertising industry today. Andrew Susman (pictured below), vice president, New York, Empower, talks about how a newly formed consortium of advertising professionals has been formed to tackle these [...]

• GDPR Misconceptions; Consolidated Ad Fraud

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: GDPR misconceptions; Consolidated ad fraud; and State of marketing automation. [...]

• Programmatic As the Solution: How a Global Brand Made the Switch

  8 years ago News

  

  As the opening keynote at ATS Madrid in May, Sergio Martin (pictured below), commercial director, Adform, held a panel discussion with Meliá Hotels International and Accenture Interactive on the topic ‘programmatic as the solution’. Meliá is a leading brand with [...]

• Publishers: Start Thinking About Direct Sales As a Subset of Programmatic

  8 years ago News

  

  Publishers need innovative thinking to run their businesses in such a dynamic and competitive space; but keeping the buyer’s needs in forefront of their minds is proving to need just as much attention. Writing exclusively for ExchangeWire, Erik Requidan (pictured [...]

• How Marketers Should Be Leveraging Mobile to Drive Customers in Store

  8 years ago News

  

  Mobile browsing and online spending through smartphones and tablets has grown considerably in the past four years. Last year in the UK, online retail sales topped £133bn and research from VoucherCodes.co.uk has revealed mobile devices unlocked an enormous £200m sales in [...]