Latest Stories

• Unlockd Secure £17.9m for Asian Expansion; Havas Acquire Indian Wellness Ad Agency

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Unlockd secure £17.9m for Asian expansion; Havas acquire Indian wellness ad agency; News Corp unveil media-buying tool [...]

• Brands Must Mind Search Nuances in APAC

  8 years ago News

  

  Most established businesses are well aware that Asia is not a homogeneous region and comprises markets that each require a different approach and strategy to ensure success. The same applies for search campaigns, says Hannes Ben, Forward3D's chief international officer, [...]

• Video is About True Customer Engagement, Not Just Viewability: Q&A with Tod Loofbourrow, ViralGains

  8 years ago News

  

  Video advertising is becoming more and more of a preferred medium to advertise and engage with potential customers; but there are different rules for video compared to traditional display advertising. Tod Loofbourrow (pictured below), CEO, ViralGains, explains how much more [...]

• Positivo Builds Native Ads in Smartphones; Brazilian Prime Time for Digital Ads

  8 years ago News

  

  In this week’s Latam RoundUp: Positivo Technologies signed a deal with Hands and will include their own native ad platform built in their devices, focused on Brazilian middle-class targeting; RTB House reveals the Brazilian prime time for digital ads: Tuesdays and Thursdays; and, [...]

• Monetising a Mobile Audience: What You Need to Know Today, So You Don't Lose Your Audience Tomorrow

  8 years ago News

  

  It's no secret that mobile is where the audience is. But what options are there to monetise that audience. Writing exclusively for ExchangeWire, André Baden-Semper, VP sales and marketing Europe, Purch provides the best practices to follow that will allow you [...]

• Deutschland hat zweithöchsten Ad Spend in Europa; Ligatus startet in UK

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Fast €6 Milliarden Ad Spend in Deutschland; Ligatus expandiert nach Großbritannien; und Nielsen bringt Twitter-Ad Ratings für Deutschland. Deutschland auf Platz 2 bei europäischem Online Ad Spend Im Ad Spend Ranking [...]

• Work Together to Improve Expectation Management: Better Partnering Between Credit Services & Comparison Sites

  8 years ago News

  

  It’s possible to have a better experience at a budget motel than a five-star resort, purely because one meets our expectations and another doesn’t. Yet organisations typically do not model the expectations they set along the customer journey and whether [...]

• Enhancing Digital Standards in China: A Joint Approach with MMA China

  8 years ago News

  

  With the digital landscape in China developing at lightning speed, many overseas advertisers have concerns about brand safety, fraudulent traffic, and viewability. China’s unique digital environment presents challenges that have often led to misconceptions for marketers preparing to spend advertising [...]

• Online Dominates European Advertising; Ligatus Launches in UK

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: 12.2% growth for online advertising in Europe; Ligatus expands to UK; Outbrain cooperates with AppNexus; Blis tackles French and Belgium markets; Integral Ad [...]

• Content at Scale is Making Brands Publishers in Their Own Right: Q&A with Benjamin Potter, CLICKON Media

  8 years ago News

  

  Is the scope of native advertising really understood as an industry, and how does content at scale feed into what native advertising can offer and its evolution? ExchangeWire speak with Benjamin Potter, co-founder and creative director, CLICKON Media about how content at scale [...]