Latest Stories

• Broadcasters Trading Ad Airtime for Advertisers’ Shares; Google Reduces Scope of AI Overviews; Nvidia Unveils New AI Processor

  8 months ago News

  

  On today’s news digest: Broadcasters Trading Airtime for Advertisers’ Shares; Google Reduces Scope of AI Overviews; Nvidia Unveils New AI Processor UK broadcasters including ITV and Channel 4 have been trading ad airtime for shares. In order to deal with [...]

• Kevel Named to Newsweek’s List of the Top 100 Global Most Loved Workplaces for 2024

  8 months ago News

  

  Kevel has ranked #13 on Newsweek’sTop 100 Global Most Loved Workplaces® list for 2024. This is the 2nd annual Top 100 Global Most Loved Workplaces® list in collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research [...]

• Yahoo Australia Bolsters Growing Team with Appointment of Maddie Basso as Head of Commercial

  8 months ago News

  

  Yahoo has appointed Maddie Basso to the newly created role of Head of Commercial for Australia.  At Yahoo, Basso will drive the company’s overall commercial strategy across partners, resellers and operations in the Australian market. Leading a team of 15, her [...]

• Spain Suspends Meta’s Planned Election Tools; TikTok Courts Publishers; Women Aged 44+ Feel Underrepresented by Advertising 

  8 months ago News

  

  On today’s news digest: Spain Suspends Meta’s Planned Election Tools; TikTok Courts Publishers; Women Aged 44+ Feel Underrepresented by Advertising  Spain’s data watchdog (AEPD) has ordered the suspension of two of Meta’s planned election tools for Instagram and Facebook, which are [...]

• Taboola Signs Exclusive Deal with Foundry

  8 months ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (May 31st, 2024) announced a partnership with Foundry, the media, data, and martech division of IDG, Inc., which garners 28 million monthly visitors. Foundry is utilising Taboola’s suite of [...]

• ExchangeWire on PayPal’s Ad Network Plans, Ethics Surrounding OpenAI and TikTok’s Future in the US 

  8 months ago Podcast

  

  In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Lindsay Rowntree and John Still to discuss the latest in the media and marketing space.  They discuss PayPal’s plans to build an ad network, the latest news [...]

• The Stack: Podcasting Booms; the Latest from OpenAI 

  8 months ago News

  

  This week on The Stack: Podcasting Booms; the Latest from OpenAI; PayPal Plans Ad Network; Today's MadTech Daily Podcast With the release of Spotify’s latest Global Trends report, the streaming platform showed us that podcasting is bigger than ever. According to [...]

• Clinch Enhances Sports API Offering to Include Olympics Data

  8 months ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (May 30th, 2024) a new creative decisioning capability via its Sports API, allowing advertisers to seize opportunities leading up [...]

• AdPlayer.Pro Unveils Innovations in Programmatic Ad Tech & Mobile SDK Upgrades in Q1 2024

  8 months ago News

  

  AdPlayer.Pro, a global provider of SaaS video advertising technology, has announced Q1 2024 results, highlighting significant advancements in its programmatic ad capabilities and substantial enhancements to its mobile SDKs. According to the announcement, from January to March 2024, the AdPlayer.Pro team [...]

• AdPlayer.Pro presenta innovaciones en tecnología publicitaria programática y actualizaciones de SDK móviles en el primer trimestre de 2024

  8 months ago News

  

  AdPlayer.Pro, un proveedor global de tecnología de publicidad en vídeo, anunció los resultados del primer trimestre de 2024, destacando avances significativos en sus capacidades de publicidad programática y mejoras sustanciales en sus SDK móviles. Según el anuncio, de enero a marzo [...]