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Krush Reaches Millennial Users With Highly Targeted Video Ads: Q&A with Jeff Chi, Krush
The ability to target millennials is a coveted asset to any advertiser. And Krush, with their successful video app, ooVoo, has tapped into this audience with their massive number of registered users. ExchangeWire speak with Jeff Chi (pictured below), VP, [...]
Robots Will Run Our Lives; Millennials Changing Video Viewing Habits
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Robots will run our lives; Millennials changing video viewing habits; [...]
The Obvious Lack of Transparency in Ad Tech
The lack of transparency in the world of advertising had been a hot topic for ages; and the world of programmatic has only led to the exacerbation of this issue. George Levin (pictured below), CEO & Co-founder, GetIntent, talks about [...]
Customisation: The Salvation of Ad Tech Players
In a sea of tiny logos, so tightly packed together it’s nearly impossible to tell them apart, there’s no better illustration than the display LUMAscape to prove why standing out in ad tech is tough, writes Andreas Reiffen, CEO, Crealytics. Exclusively [...]
AU Agencies Want Programmatic Trust; SEA Advertisers Concern Over Lack of Programmatic Processes
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU agencies want programmatic trust; SEA advertisers concern over lack of programmatic processes; AU sees growing demand [...]
APAC Marketers Shouldn't Regard Data As a Panacea
While data can drive campaign goals, marketers sometimes just need to rely on good intuition and judgement, tapping analytics instead to help them make better decisions. They also should practise some restraint when deciding the types of tools to deploy, according [...]
Marketo Engagement Platform Offers Choice Vs Captivity: Q&A with Chandar Pattabhiram, Marketo
While attending this year’s Marketo Marketing Nation Summit, you could feel the excitement throughout the conference. Not only from new and long-time users of the Marketo platform, but from marketers excited about their launch into the world of martech and [...]
5G Is Set to Change the World, But What Will It Do for Marketers?
It may not exist yet, but 5G is already tipped to be the biggest technological evolution since the advent of the internet. Writing exclusively for ExchangeWire, Andrew Morsy, UK managing director, Sizmek delves into what opportunities 5G will bring to mobile advertising. By [...]
Break Out of the Walled Garden
One of the most striking differences between the development of the desktop web and the mobile web is the insularity of the mobile web. Writing exclusively for ExchangeWire, Alex Moss, VP Sales, Europe, YouAppi, explains why, despite the convenience of the walled garden, [...]
Introducing IAB Argentina's New President; DynAdmic & Navegg Announce Deal in Brazil
This week's LATAM Roundup introduces Gervasio Marques Peña, IAB Argentina's new president, who aims to consolidate the internet as a mass media environment locally and promote best practices in the Argentinian ad market; DMP Navegg and video company DynAdmic announce segmentation [...]
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