Latest Stories

• Why RTB Will Enable More Advertisers to Embrace Mobile Video

  8 years ago News

  

  RTB is an excellent way to test formats because it allows you to evaluate, iterate, and optimise without a large minimum spend per campaign and placement. In this piece, Tim Koschella (pictured below), CEO, AppLift, breaks down its benefits to [...]

• Mobile Header Bidding eCPMs Jumped 55% YOY

  8 years ago News

  

  Today (17 May), PubMatic have released their latest Quarterly Mobile Index (QMI) report, providing insight into the mobile advertising industry for both publishers and advertisers in Q1 2017. The report identified six key trends from activity in the last quarter, [...]

• Take a Fresh Look at Audience Segmentation, Reflective of Today's Consumer

  8 years ago News

  

  With convenience hailed to be the defining principle of purchase over brand affinity, showing up at the right time has never been so important. Writing exclusively for ExchangeWire, Marie-Louise Dalton, marketing director, Hitwise, explains that the digital revolution has led [...]

• Zenith Unveil Global Rebrand Strategy; TPG Revise Offer in Fairfax Takeover Bid

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Zenith unveil global rebrand strategy; TPG revise offer in Fairfax takeover bid; Times Internet take on Moat [...]

• 50-60% of All Money Lost Due to Ad Fraud Is on Mobile Devices: Q&A with Voluum & Pixalate

  8 years ago News

  

  How is mobile affected by ad fraud? ExchangeWire spoke with Gavin Stirrat, managing director, Voluum, and Jalal Nasir, CEO, Pixalate (both pictured below) about what mobile ad fraud looks like; how serious the problem is; and Voluum and Pixalate's new [...]

• It's Time to Share the Wealth As the Digital Economy Soars

  8 years ago News

  

  Digital advertising is going from strength to strength; but there is tension in the industry over the continued dominance of Google and Facebook and what that means for diversity in ad spend and distribution. Writing exclusively for ExchangeWire, Daniel Fisher, managing [...]

• Location Targeting Drives the Highest Results: Q&A with Jon Lowen, SITO Mobile

  8 years ago News

  

  Location data is everywhere, and being able to harness that data is one of the best ways to target customers. As Jon Lowen (pictured below), COO, SITO Mobile explains, using this data to create and measure marketing strategies, gives advertisers [...]

• ABC Group & DDB Bring Track Agency to Brazil; MediaMath Close Deal with Global Data Bank

  8 years ago News

  

  In this week's LATAM Roundup, we have the following stories: ABC Group and DDB Latina announce the start of Track ad agency in Brazil; MediaMath and Global Data Bank announce a deal on data onboarding in the country, which promises [...]

• Telefonica kauft Minodes; GfK und Eyeota bringen Retail-Segmente

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Minodes wird von Telefonica übernommen; GfK und Eyeota bündeln Retail-Daten; Neuer CEO für Mindshare; und Fünf Fragen an Diana Loriot, Sociomantic Labs. Telefonica kauft [...]

• Growth at OpenX; SuperAwesome Get Certified

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Direct deals are good deals for OpenX; Kids' platform SuperAwesome receive COPPA certification; Funding for Takumi; Viant complete integration of Adelphic; Integral Ad [...]