Latest Stories

• Telefonica kauft Minodes; GfK und Eyeota bringen Retail-Segmente

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Minodes wird von Telefonica übernommen; GfK und Eyeota bündeln Retail-Daten; Neuer CEO für Mindshare; und Fünf Fragen an Diana Loriot, Sociomantic Labs. Telefonica kauft [...]

• Growth at OpenX; SuperAwesome Get Certified

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Direct deals are good deals for OpenX; Kids' platform SuperAwesome receive COPPA certification; Funding for Takumi; Viant complete integration of Adelphic; Integral Ad [...]

• How Publishers Can Combat the Facebook Monopoly with Email

  8 years ago News

  

  Email is one of the oldest marketing channels that can still be exponentially more profitable than Facebook and can benefit publishers. Writing exclusively for ExchangeWire, Keith Sibson (pictured below), VP product & marketing, PostUp, explains that publishers putting the value [...]

• Audience IDs on Cross Device; Growth of Digital Assistants

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Audience IDs on cross device; Growth of digital assistants; and [...]

• Teneo Buy Asian Communications Agency; IAS Add 9 Asian Languages to Brand Safety Tool

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Teneo buy Asian communications agency; IAS add nine Asian languages to brand safety tool; SpotX want to [...]

• Analysis: Snap Posts Losses in First Earnings Report Since IPO

  8 years ago News

  

  Following Snap Inc's (NYSE:SNAP) successful IPO in March, the first earnings call announced today (10 May) leaves a little to be desired. Opening on IPO day at USD$24 (£16.42), 41% above the USD$17 (£11.63) issue price in March, Snap promised [...]

• Location Drives Marketers’ Shift from Demographic to Contextual Insights

  8 years ago News

  

  A recent report by ExchangeWire, in association with xAd, reveals that media planners are relying less on demographic data and insights to inform advertising strategy, and instead favour contextual data and insights when it comes to defining campaign strategies and [...]

• Outstream Video Formats Continue to Grow: Q&A with Jerem Febvre, Sublime Skinz

  8 years ago News

  

  Advertisers want to tell their stories with video advertising; and the latest auto-playing, outstream ad units are giving brands increased exposure with extremely high viewability. As the use of outstream continues to grow, Jerem Febvre (pictured below), co-founder and president, [...]

• Publishers Need to Fight Fake News with an Arsenal of Diverse Revenue Streams

  8 years ago News

  

  There is a fundamental conflict between what drives publisher revenue and what represents responsible journalism. Writing exclusively for ExchangeWire, Alicia Navarro (pictured below), CEO and co-founder, Skimlinks explains that, as Facebook and Google’s duopolistic powers increase and absorb over 85% of all [...]

• Combatting Fraudulent Traffic for Better Campaign Health: Q&A with Rich Kahn, eZanga

  8 years ago News

  

  Fraudulent traffic has been around for ages, and continues to be perpetuated with the growth of online advertising. As Rich Kahn (pictured below), CEO, eZanga explains, advertisers need continued education and technology to tackle this neverending problem and eliminate this [...]