Latest Stories

• Ad Effectiveness Cannot Be Achieved if Brand Safety Measures Aren't Implemented

  8 years ago News

  

  In the latest column from the IAB's Display Trading Council, Daniel Bigmore (pictured below), agency and creative platforms lead, ONE by AOL, with contribution from Yahoo and Integral Ad Science, explains that the digital industry collectively needs to face the [...]

• Collaboration on KPIs; Transparency Can Drive Spend

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Collaboration on KPIs; Transparency can drive spend; a generation gap; [...]

• Premium Publishers – Islands of Truth in a Sea of Uncertainty: Q&A with Jeremy Makin, Newsweek

  8 years ago News

  

  The World Media Group (WMG), a strategic alliance of ten of the world's leading premium media brands, recently commissioned analysis to assess the overall performance of WMG inventory during Q3 2016, in response to growing demand from advertisers for better [...]

• OOH – Harnessing the Power of Audience Location Intelligence

  8 years ago News

  

  Geolocation data continues to become more accurate and reliable, giving advertisers the best opportunity to reach audiences in real time with extremely targeted messaging. Writing exclusively for ExchangeWire, Kym Frank (pictured below), President, Geopath, talks about how measurement, optimisation, and [...]

• Analysis: Google & Twitter Q1 2017 Earnings

  8 years ago News

  

  Google are triumphing right now. Despite the YouTube debacle, and resulting advertiser boycott, the company’s stock price reached an all-time peak of USD$937 on 28 April, 2017, after posting favourable Q1 2017 earnings (NASDAQ: GOOGL). The company saw mobile search and [...]

• Is There Such a Thing as Deterministic Data at Scale?

  8 years ago News

  

  Deterministic data is considered to be the holy grail by advertisers. But it is often ignored over probabilistic data, due to the latter's perceived sheer volume of data points and scalability. As Paul Hickey (pictured below), director of digital solutions, TwentyCi, writes, while [...]

• Baidu Among Top 5 Global Media Owners; Digital Ads to Outpace TV in HK & TW

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Baidu among top five global media owners; Digital ads to outpace TV in HK & TW; IAB [...]

• APAC Brands Need More Than Data in Data-Driven Marketing

  8 years ago News

  

  It may seem paradoxical, but data alone is not sufficient for Asia-Pacific marketers to ensure their data-driven campaigns will be successful. Increasing focus on such initiatives has overshadowed the need for creativity; and this can lead consumers towards ad blockers, [...]

• Business in 2020: How Marketers Can Own the Customer Experience

  8 years ago News

  

  A recent report from the Economist Intelligence Unit revealed 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020; which happens to be the same year Walker Information's Customers 2020 Report predicts customer [...]

• Teads Closes inRead Deal with Estado; Pragma Resells Hathway Solutions in LATAM

  8 years ago News

  

  In this week's LATAM Roundup: Teads closes deal for inRead video ads with Brazilian publisher Grupo Estado, and claims an increase by 45% in their inventory in 2017; Pragma closes deal to resell Hathway solutions in Latin America, focusing on [...]